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You've just joined the developerWorks SXSW Adventure 2012! We'll be venturing into the heat of the action and you can follow every moment as we report to you live from the field through blogs, videos, and more. Stop by the IBM Future of Social Lounge during the conference to see where Social Business is headed and learn more about how IBM developerWorks can help you develop skills, solve problems, collaborate with experts, and stay ahead of the latest technical trends. Look for the tag #sxsw-dw or, better yet, follow along here to catch it all.