What else is possible: Mobilize TPF
CraigRiegelhaupt 2700042P6V Comment (1) Visits (1425)
I still recall the first time I saw someone go through the airport security line with their electronic boarding pass. There I was, with my shoes in hand, my computer bag already unzipped for easy laptop removal and my boarding pass and license in my left…or was it my right, pants pocket. The teenager in front of me of course thought the announcement indicating everyone be ready for your turn at the front of the line did not apply to him, as he stood there checking his text messages on his phone instead of having his papers in hand.
I was next in line; I looked down at my papers to make sure I had the right boarding pass of my journey out of my pocket, and by the time I looked up, the teenager was already loading his headphones into its own tray at the security table. What just happened?
We’ve all (well at least those who read technology blogs) heard how mobile is taking over the world, and I am sure if Marc Andreessen wrote his WSJ op-ed piece today, he probably would re-title it “How Mobile is Eating the World.” By 2016, the SITA Airline IT trends survey predicts mobile services to be everywhere, with 60% of airlines planning new mobile services; mobile will extend across the entire airline journey. But let’s draw this back from the consumer a little bit and think about the data and transactions that these new mobile services draw from and create.
Mobile is the next evolution for connecting to the data center, and it is changing the way information is used. But understanding who the user is, and adding simpler communication protocol, is required to open existing applications and business logic to mobile workloads. By unlocking TPF data, and opening access to that data, IBM is providing airlines with the tooling to increase mobile efficiencies while enhancing mobile security.
As airlines look to cut costs, and drive revenues through new customer-centric services, it would just be good business to unlock the data within TPF - the transaction system responsible for the majority of all airline travel – for organizational mobile imperatives. The graphic shown here is just an example of the types of efficiencies and additional lines of revenue that are waiting to be uncovered through TPF mobile integration. The airline industry is on the right track – or runway shall we say – with current and planned mobile initiatives, but we are only on the first leg of the journey.
The airlines that learn how to adapt and leverage their back-end systems to truly exploit their data available for mobile will be the next leaders in air travel. By moving beyond e-tickets and asking, ‘What else is possible?’ tomorrow’s airlines can open the door to a truly full mobile journey.