In another blog post I shared tips on finding other people on My developerWorks.But that's only half the story what if someone is looking for you?
Get discovered - You can make it easier for people to find you:
- Edit your profile and share your role, skills, and interests in About me section of your profile
- Join My developerWorks groups related to your interests and abilities - this is a natural place to find people with common interests.
- Add tags to your profile this lets someone find you when they do a Keyword search of profiles.How do I add tags to my profile?
Consider what they'll find on your My developerWorks profile when they get there.Do you have a blog or are you on Twitter, FriendFeed, Facebook, LinkedIn?Link to it in your favorite links, so your colleagues on My developerWorks can connect with you there.
Take a little time to polish up your profile it's like making a first impression.
Add a photo to your profile or if you'd rather not, you can add an image that represents you!How do I update my profile photo?How do I add additional photos to my profile?Do you have any tips for getting discovered on My developerWorks? Let me know in the comments!
Take a little time to polish up your profile it's like making a first impression.
Do you have any tips for getting discovered on My developerWorks?Let me know in the comments!
- Share what's relevant about yourself in this community.Do you have certain skills, talents, passions, or achievements other developers or IT pros would want to know about?Don't leave them out!
- Share your bio and professional expertise in your profile.The more people know about who you are, projects you've worked on and what makes you tick, the more they'll be interested in connecting with you.
- Your profile is also a key place to promote other social media you're involved in and related work that you've done.Just by linking to my Twitter page on My developerWorks, I've gotten new followers! How do I add favorite links to my profile?
Have you written articles on developerWorks?Have you written a book? Do you have a web site? Include the title and the link in your professional expertise section!
- Do you have a blog or are you on Twitter, FriendFeed, Facebook, LinkedIn? Link to it in your favorite links, so your colleagues on My developerWorks can connect with you there.
Add a photo to your profile or if you'd rather not, you can add an image that represents you!How do I update my profile photo?How do I add additional photos to my profile?/a>
I’m still a little green when it comes to social media. I’m still learning and I’d be crazy to call myself an expert. But isn’t that what makes it fun? While I haven’t been writing one myself, I’ve been an avid reader of blogs for several years. I have an RSS reader full of ‘em. And I’m completely amazed at the number of people blogging, the wide range of topics, and the vast difference in quality. When I find a blog I love, it’s like finding gold.
But mining for gold, can be tedious. Not that I know about gold mining personally, but those little tourist operations where people pan for gold in a stream have always looked kinda fun. It can be fun on the web too--spending hours browsing, jumping from link to link, seeing what’s out there. But sometimes I need something specific and I need it fast, and it’s annoying not to be able to find it.
So on that topic, I want to share some tips on how to find people on My developerWorks. That's one of the things I think My developerWorks has to offer – the ability to connect with real people who have real-world know-how and technical expertise. My developerWorks is designed with that in mind – this isn’t just a place to network with people you already know – it’s meant to help you meet new people you can learn from and network with.
5 ways to find the people you want to know on My developerWorks
1) Use “Find people” on the My developerWorks Connect page.
Okay, this is a killer spot, I really like to use to find new people… Go to the My developerWorks: Connect page and look under “Find people”. You can search by Keyword, Role, Skill, or Interest.
2) Search Profiles in My developerWorks
Go to Profiles. Click on Advanced Search and then you can look by city, country, name and keyword. This is good to use if you're looking for someone in your area.
3) Look for people with similar interests in Groups
Are you already a member of a group? Groups are an ideal place to look for colleagues interested in similar topics. And if you haven’t joined a group, you can easily browse them for topics you’re interested in by using the tags. Interested in Java? Click on the Java tag, find groups tagged with Java, and find new people you may want to get to know in those groups.
4) Get to know your local, friendly blogger!
If you’re reading blogs on My developerWorks, don’t be shy about getting to know the blog’s author. Bloggers blog because they want to share their thoughts and because they want to hear what you think in return! Just click on their virtual business card and send them a request to add them as a colleague!
5) Take a peek over your neighbor's fence at their bookmarks
One way to find someone you have something in common with is look at public bookmarks and browse them by tags. Find bookmarks you like, and you’ve probably found someone new you may want to connect with
Oh, one last thing… Now that you've found someone, how do you make contact with them on My developerWorks?
On their profile page, or from their virtual business card request to add them as a colleague. Once they’ve accepted your colleague invitation, it’s easy. Just go to their profile page and how you’ll see “Message this colleague” available as an option. Click on that link, type in your message and it will reach their email inbox.
Have ever done a Google search on your own name?
If you have, then you’re already familiar with the concept of having an “online persona”, even if you don’t think of it in those words. I also think of it like an online reputation or online resume. Your online persona is your representation of who you are in the “online” world, and to a large degree you control it!
Your online persona can be personal, like your Facebook page or Flickr with your latest vacation pics. Or it could be professional, you might be on LinkedIn or have a blog about topics related to your area of expertise. And it's also all the blurry areas where your personal and professional life overlap. When you approach social networking from a professional perspective (which is what I'm focusing on here), building your online persona is like building your online resume.
Your online persona can be negative, neutral or positive. No one wants a negative online persona. So don't go there! Be conservative about what you share and post, what you meant to be private or personal can also get noticed in the professional arena. Social Networking mistakes that can break your career Tips on cleaning up your online reputation
You may start out just wanting to keep your online persona neutral. Maybe you don't want to see anything come up when you do your Google search. It's your choice to stay "off the grid" but consider whether you're missing out on an opportunity. If you choose to, building your online persona can give you an edge in a competitive job market.
How do you start building a positive online professional persona?Find the right sites to participate in
There are general networking sites that don't focus on a specific industry, such as LinkedIn. But you may be better served by seeking out an active site focused on your industry. Vertical social networks target a specific set of users who connect around a specific set of interests. If you’re a developer, IT pro or student, I'd recommend My developerWorks
as the place to start.Set up a "rock star" profile on the sites you participate in
Connect with other people on the sites you participate in
- Add a picture - consider how the picture represents you. Think about the community you're a part of and the impression you want to leave. You may just want to "be yourself". You may want it to be more formal or casual. Think about what you're wearing, your facial expression, etc. There's nothing wrong with a fun, casual picture, as long as it fits with how you want to represent yourself.
- Include as much information as you can about yourself - specifically your professional self. What are you good at? What projects have you worked on? What company do you work at? What's your current role? What are you interested in learning?
- Spend a little extra time on your profile. Someone may be reading this like they read your resume. Edit until you're happy with how it represents you (and don't forget spell check).
- Simple steps to a great profile on My developerWorks
Share what you know (and what you think, and what you care about)
- Look for people you know, people you work with now or in the past, and look for people with similar interests to yours.
- Invite them to be part of your network.
- Join groups based on your projects and skills, and interests to expand your network.
One step at a time
- Find ways to speak out in your community, such as group discussions, comments, and blogs.
- If you're not ready to start posting videos or writing a blog, start out by commenting, rating and bookmarking.
- Sharing your experience and opinions helps demonstrate your knowledge and experience and show off your innovative thinking.
It may seem overwhelming, but you don't have to craft your online professional persona overnight! Take it one step at a time, slowly. Get to know the communities you are a part of before jumping in. Think about what you want to accomplish. Do a little research and learn before you take each next step.Now, I'd love to hear from you... Are you actively trying to build your online professional persona? If not, why not? If yes, what are your challenges or obstacles? What's working for you?
I like to bake.
In my family, when there is a gathering, I get called upon to bring dessert. And I’m glad to do it every time. All this baking got me to thinking about what a cake has in common with social networking, social media, online communities, creating a following for yourself, etc.Making it is a messy job
In the beginning a cake just some flour, sugar, eggs and butter thrown together. It’s raw dough. It doesn’t look like a master creation, but that’s where you start. Starting out with social networking is no different. In the beginning.
You have some raw ingredients to work with:
- Who are you? What makes you special, unique? What do you want to share with the world – or keep private?
- What are you passionate about? Let’s face it, social media and networking can take a lot of your time. If you’re not passionate about something, why bother?
- What are you good at? What do you know a lot about?
- What social networking sites, tools, and applications do you want to use?
- How much time do you want to spend?
- What kind of outcome are you hoping for?
Take these raw ingredients and decide what flavor of cake you want to “bake up” in the world of social networking. You’re not always sure how it’s going to turn out (and sometimes it flops)
If you’ve spent any time at all baking, you know, that sometimes a cake just flops. No rhyme or reason. It just does. Forays into social networking are no different. Making a name for yourself, gaining a readership, and forming connections are things that come over time, with many repeated consistent ongoing efforts. Some of those efforts will flop. Not every blog posting will hit it big, not everyone will answer a question you pose in forum, or join in your group. It’s a process of experimentation – try to learn what works and what doesn’t. Then keep trying. When a cake flops, I don’t swear off baking, I just grab a fork and dig in, then try a new recipe next time. Same thing with social networking – don’t sweat it, just keep trying new things.There are lots of layers
Putting together a fancy cake sometimes involves layers of cake, fillings, frosting and glazes. Social networking isn’t as simple as creating a user id and password. It takes several steps, at least, to start to your social networking foundation. Start by building a solid profile – that’s your first layer. Then visit regularly and see what other people are doing. Start to get active yourself by making connections and joining groups and activities. And top it all off by coming back regularly to see what’s new and interact with your new network.Presentation is crucial
A well-presented cake has that little
extra something like toasted coconut or white chocolate curls. It's not
only pleasing to the taste, but to the eye as well. Successful social
networkers take similar pride in how they present themselves online.
Consider what you’d like your image to look like and whether it’s
inviting. Does your profile represent you well? Do you like your
photograph? How can you use graphics and words to bring extra polish to
your online activities?If you find the right place for it, it’ll get gobbled up fast
Take your cake to a gluten-free convention and you may not have many takers. But leave that same cake in a breakroom at my office building, and it will be gone fast. Same thing applies in social networking. You want to pick the right “virtual place” for your venture. If you want to make professional connections, My Space is probably not the best place for you! But social networking opportunities like My developerWorks
offer you the ability to connect with professionals interested in similar topics, in a learning and sharing environment. Who doesn’t like cake, but you can only eat so much in one sitting
When you bake a delicious cake, it can be tempting to go back for second helpings (and thirds, too). But eat too much cake at once and the enjoyment fades into a sugar hangover. When you’re first discovering social networking, it can be such a buzz that you overdo it and burn yourself out. I've spent many happy, addictive hours exploring new social networking sites (uh, Twitter, anyone?). But you don’t have to eat the cake all at once! There will be more tomorrow. Pace yourself, and plan to spend some time social networking each week. Wishing you all a slice of social networking heaven here on My developerWorks!
p.s. The cake above is an Apple-Spice Layer Cake with Caramel Swirl Icing from one of my favorites - The Pastry Queen, Rebecca Rather
Welcome to my new, and I admit it, FIRST blog!
The truth and nothing but the truth... I'm not a developer and I'm not a techie, so don't expect any geeky posts from me. But I love geeks! I've een working with all kinds of technical geniuses at IBM for the last ten years, from web developers to ISVs to our brilliant team of people here who made My developerWorks possible. And I find that us marketing professional types (I fall in that bucket btw) have a nice yin-yang relationship with technical types. We appreciate each others' strengths and complement each others' weaknesses. Opposites attract and that's why I've named my blog "Yin meets yang".
This year I've had the privilege of working on the launch of My developerWorks - working with a multi-faceted crew, collaborating on everything. So while I'm no techie, I can't resist blogging out here on My developerWorks, because I want to get to know the technical community up close and personal, plus I want to share ideas about how to get the most out of My developerWorks because that's a topic I'm passionate about!
So what can you expect from my blog?
Tips, hints, and tricks on how to use My developerWorks -- things like how to find people who "know stuff", how to amp up blog readership, and how to build your inner circle.
My explorations, discoveries and thoughts about social media, social networking, and Web 2.0.
What I'm learning about playing nice with others and getting things done in a 21st century, fast-paced, highly-matrixed virtual team workplace.
My thoughts about personality in the workplace (I am a geek about Myers-Briggs testing, okay?).
Discussions about working OTTO (that's what we at IBM call "Other than traditional office) - I'm starting to work from home and still learning how to make it work for me.
I'd love to get to know you better! So please, come get to know me on my profile and add me to your colleagues. And on my blog, please leave comments, and let me know if there's anything you want to hear more about!
What makes you an expert?
It's a tricky question we've been thinking about as we consider definitions for what "expert" means in the My developerWorks
community. It's one of the things I think makes My developerWorks so cool - you can find developers who know things, who've already done things, and you can learn from them. But one of the questions that comes up is what it means if we say someone is an "expert".
It's possible to be too vague about it. For example, I could declare myself to be an expert at making desserts (because this is something I know too much about!) But what does this self-declaration actually mean? Without definition it could mean anything. Does it mean I've made a certain quantity of desserts? Does it mean I've mastered certain techniques? Does it mean I have a broad scope of dessert expertise - that I've made a wide variety of international desserts? Does it mean I've graduated from a culinary school?
But it's also possible to be too specific about defining an "expert". I could say I can't declare myself to be an expert at desserts unless I meet a complicated set of criteria. There could be various levels and subcategories of expertise and specific criteria and tests for each one that have to be tested and judged by an impartial third party.
As we think about defining the word "expert" in My developerWorks, we struggle between these two extremes. Should we leave the definition of "expert" loose and undefined risking it being meaningless? Or should we define it within an inch of it's life and make it near impossible to achieve? We don't have the answer yet, but in the meantime, this got me to thinking about expertise itself. Having talked to some (very humble, in my opinion) members of My developerWorks, they have said "Well, I'm not an expert... I don't have anything to share with the community... I'm not that advanced... I like to watch and learn from other people who know more than me." I understand and can relate to this feeling at times!
But what happens if you start to think of expertise as a continuum, instead of a definitive label? You might be reluctant to declare yourself an "expert", but if you think about it as a continuum you may have more to share than you realize.
For example, I've spent countless hours over many years working on Lotus Notes, word processing, spreadsheet and presentation applications. If you asked me if I was an expert, I might cringe and say no. But I've actually picked up many tips and my own personal ways of working with these applications to make things faster and simpler in the work I do every day. I might not be a textbook or manual on these applications, but when it all comes down to it, I have alot of simple things I can share with other people using them. After all, that's how I learned many of them - from another user who was willing to share what they knew! When I think about it, I've learned alot more about technology from people than from reading manuals.
Maybe what you know is more important than attaching a label to it. Maybe if you think of expertise as a continuum, you have more to share than you think. So I'm happy to declare, I may not be an expert, but I have a lot to share!What do you think? What does "expertise" mean to you? If you're looking for an "expert" in My developerWorks to help you with something, what kind of expertise are you expecting?
This week, get to know Kelly Smith
, a blogger on My developerWorks
. With over 20 years of experience with the software development lifecycle, plus a wide variety of social networking activity, Kelly has a unique perspective to share. Learn more about Kelly in the interview below, plus: Kelly's profile on My developerWorks Kelly's blog on My developerWorks: Notes from Rational Support Kelly on Twitter
What project are you most proud of ?
IBM's Hack Day, without a doubt! IBM's Hack Day was started in June 2006, inspired by a blog post I wrote on Blog Central about Yahoo's Hack Day program. Completely grass-roots and unfunded, the rocking bloggers on BlogCentral took the idea and ran with it, taking it global with participation from IBMers all over the world. Hack Day 7 is scheduled for this October, and we are always looking for folks to help run the event or to participate! (HackDay is a one-day competition challenging you to come up with the
most interesting "Hack". "Hack", in this case refers to ability to come
up with a solution to a problem or an interesting idea you've been
thinking about. If you're an IBMer and want to participate, contact Kelly.)What are you currently working on?
Currently, I and my team are working on several initiatives to help our clients help themselves be successful using our products. Rational Client Support is continuing its adoption of Knowledge-Centered Support best practices, and is exploring new venues like Twitter (@RationalSupport
) and blogs (Notes from Rational Support
) to connect with our clients proactively, and share knowledge.Are you a gadget person? What type of gadgets do you use?
I am a sucker for anything with LEDs ... color-changing LEDs, preferably. :-) I'm also fascinated with the home automation work Andy Stanford-Clark and others are doing. I'm an Apple fan-girl, and I totally puffy heart my macbook, and my iPhone.
How do you use developerWorks?
I use developerWorks
to connect and share with colleagues and clients ... the power of collaboration, community and knowledge-sharing. Tell me about your experience blogging so far...
I've been blogging for several years now. I have a personal blog over at http://kellypuffs.wordpress.com/
. I love blogging and connecting with others. I have to say, though, that since the advent of Twitter, I'm having trouble writing anything longer than 140 characters at a shot! The coolest thing about social networking is...
I love how social software has enabled me to widen my personal and professional networks. I have met so many wonderful people both inside and outside of IBM and all over the world through social networking. I can be plugged in to all the latest news and trends in areas I'm interested in. I'm a life-long learner, and I love learning from all the wicked smart folks out there. For me, it's all about the people.The biggest problem with social networking is...
I'm frustrated with the transformation of “social networking” to “social media” to “social media marketing”. The value of social networking goes SO far beyond selling folks products or services. Also, I'm tired of reading about social media and from social media experts on twitter and blogs. It's all too meta. Let's go back to genuine conversations and high-value content. What are some of your favorite websites/feeds/twitter accounts to follow?
- Tim Siedell of Fusebox Studios. Very funny. @freshmarketNH
– food and kitchen tips
Favorite blogs/websites:Notcot.orgZen Habits Code SimplicityWhoopeeDinosaurs & RobotsEmail or text messaging?
I HATE email! I'm longing to attempt the Luis Suarez patent-pending No-Email system, but haven't convinced my boss yet. Thanks Kelly!
Every place on the map has its own local culture, its own feel, its own color, its own expected social behavior. Whether you notice it or not, whether it's eccentric or conservative, it's still there.
I'm a native Texan. Where I'm from we have our own quirks that some folks find charming and others find annoying. For example, we have certain gestures we make in traffic. When someone lets us cut in or change lanes, we give a casual little wave in front of the rear view mirror. This is customary. And it makes me feel good every time I do it and every time someone waves at me. It's a little sign that says "Hey, it's all good. No rush. Happy to let you in my friend." Or at least it says that to me, because "I'm from around here". People not from around here might be annoyed at our laissez faire driving style, or surprised at our selection of gestures - or so I'm told.
These ingrained social behaviors color our world. And while destinations on a map have their own unique culture, destinations on the web do too. On Facebook, for instance, people are very casual and open, but only within their own circle of approved friends. On Twitter, things are different - most people are open with everyone. Anyone can follow anyone. It creates a culture that's less intimate, but more egalitarian.
I've been thinking about the kind of culture I'd like to see grow in My developerWorks. I'd like to see an open, friendly, helpful culture, kind of the way I think of my home state :-)
What I hope My developerWorks
A place where people take IT seriously, but also have some fun
A place where people are real, transparent, and open - not artificial, corporate or closed
A place where learners and experts cross paths, mix, and mingle
A place where people who don't consider themselves to be experts feel just as welcome in the community as the so-called experts
A place where people ask someone to be their colleague if that person shares similar interests or wrote a useful forum post or leads a group they're part of or writes a blog they like
A place where people feel free to comment, join groups, and message each other
A place where information and relationships aren't limited by geography,time zone, industry, or company
A place where knowledge and questions are shared freely and ideas and projects are born
Come join in...
Very cool! developerWorks
has entered the Forrester Groundswell Awards competition in the Business to Consumer "Supporting" category, for web sites that help customers support each other to solve problems. The Forrester Groundswell Awards are all about examples of excellent and effective use of social technologies to advance an organizational or corporate goal.
As a My developerWorks
fan and someone trying to learn more every day about social technologies, I'm proud to see developerWorks in the running.
Check out the IBM developerWorks submission here: http://groundswelldiscussion.com/groundswell/awards2009/landing.php?sc=4
And don't forget to add your review or vote on your favorite entries for the Groundswell awards!
I've always been a little curious about what a developerWorks zone editor does all day. I've imagined they must have some secret knowledge about the world of developers and what makes them tick. So I was looking forward to hearing from Barbara Wetmore
, the editor for the developerWorks Open Source zone
, to find out how she cranks out new content and what kinds of hot topics to expect from the Open Source zone in the future.
Learn more about Barbara Wetmore in this interview below and go add her to your colleagues on her My developerWorks profile
. As the zone editor for the developerWorks Open Source zone, what's a normal day like for you?
Think circus act. Specifically, juggler. At any given time, I have content coming and going and hovering in between.
I receive about 30 proposals for new articles each month. I can accept and publish at most only 8 to 10 of those. So I am constantly evaluating proposals, researching the subjects of the proposals, determining whether the proposals map to our content priority topics, conferring with experts, and making decisions. Once I've made a decision, I get authors started with instructions, article templates, and graphics and sample code guidelines. As those authors are composing, I support and nurture them by answering any questions they have and reviewing interim drafts. And then when authors complete and deliver their final material to me, I transform their material to XML and HTML, fix formatting errors, and edit the content of their article. I work with other editors on the developerWorks team to accomplish the final content and production editing. Once an article is published, I make sure it is promoted in venues such as the developerWorks newsletter, relevant groups on My developerWorks, and Twitter.
My days are unpredictable. I never know when a proposal is going to come in. Some days, I get none. Other days, I get five in one day! On any given day, I can be reviewing a proposal from an author, getting another author started on an article, and receiving and editing an article from yet another author. Hence, the juggling act.What future technology would make your life easier?
Molecular transport. Definitely. Will somebody please hurry up and invent/perfect this technology? I have some implementation ideas. Let's use the cell phone to accomplish the transport, make it our personal portal. Feel like going to Paris for lunch? Punch in the destination code for Paris and voila', your molecules are disassembled, sucked in through a special adapter on your cell phone, sent at the speed of light through the air, and reassembled on a sidewalk cafe in Paris with a baguette and a glass of wine and some fruit and cheese. Got a meeting back in the States at 1:00? No problem. Dab the corners of your mouth with your napkin at 12:55, punch in the destination code on your personal portal, be at the conference table in time for the opening remarks.
Think of the possibilities. No more highways. They can be turned into bike trails. No more carbon emissions. No more rushing around or waiting in traffic jams. No more separation from family. Or instant separation, if desired!
Internet technology transformed the world. We're accustomed to that world now. It's time for a new transformative technology. Let's get going with molecular transport! I want to go to Paris for lunch! Do you know your Myers-Briggs or Kiersey personality type? Care to share?
ISFJ (see http://typelogic.com/isfj.html
). My husband is the exact opposite. ENTP. Turns out that's supposed to be a good match. Indeed. We've been married for 30 years.What kind of topics and technologies can we expect the Open Source zone to focus on in the future?
I've been the editor of the Open Source zone
for less than a year now, and one thing I've learned is that there are more open source projects out there than I could ever possibly investigate! We're always going to cover the biggies, the projects within the communities for which IBM is a major contributor: Eclipse, Apache, PHP. But there's room for other projects as well. And I like to let my audience define what they want to see us cover. I used our developerWorks Twitter account earlier this year to solicit topics from open source developers and users and as result, we published articles on Android, CouchDB, Django, and others. Cloud computing is going to continue to be a hot topic, as well as mobile technologies. What else? Readers, you tell me! Use the Comment field below to let me know what you think the hot topics are in open source and what you want to see us cover in 2010.
Do you have any "lessons learned" about personality on the job?
If you're obnoxious and competent, you can get away with being obnoxious. If you're obnoxious, but inept, you're a goner. Nice, but inept? You'll eventually be gone too. Being nice and being competent is always the better way to go.How are you using social networking today?
You know, I started at IBM 30 years ago with a typewriter in my office. I moved onto to a "dumb" 3277 terminal attached directly to a mainframe (oh, those were the days!), and then stared blankly at the machine that replaced that in the mid-1980s. "PC? What's that?" Now I'm banging away on portable computing equipment 14 hours a day, and yes, despite initial resistance, I am participating in social networking. I tweet on Twitter, both personally and as the developerWorks Open Source zone editor. I share my life with family and friends old and new on Facebook (my kids don't approve, but too bad; they don't own Facebook). I connect with professionals on LinkedIn. Right now I am participating in a Smart Work Jam sponsored by IBM. And of course, I am a member of My developerWorks! I just can't get into virtual worlds. Too old, I guess. The last video game I played was Pac Man on some huge console-like machine in a bar on the Carolina coast. And I'm still not convinced anyone would want to pay attention to my drivel on a blog, so I've never blogged either.
I confess, I do like social networking. Sometimes it is too overwhelming, though. Too many people coming at me all the time. My favorite thing to do still is to walk alone in the woods in the morning. And then to meet with a few good friends for coffee. At the coffee shop! The real coffee shop! With real coffee and real conversation, accompanied by big, broad smiles and twinkles in eyes. - Thanks Barbara!
This week, I'm privileged to share an interview with John Swanson
, the managing editor of the English language developerWorks newsletter. John's been part of the developerWorks team for nine years, and as the newsletter editor, he has a bird's eye view of what's going on in the developerWorks universe. The free developerWorks newsletter is a great way to stay posted on what's new in developerWorks each week - subscribe here
Learn more about John in the interview below and visit his My developerWorks profile
to add him to your network. So what's the most interesting thing about being the editor of the developerWorks newsletter?
The free candy! Just kidding. Every week, there's something new and cool on developerWorks and I get to tell the world about it -- and I like coming up with new ways of showing developers how they can benefit from the resources on our site. And after 10 years, we've accumulated a colossal amount of material -- tutorials, articles, demos, podcasts, and more (not to mention My developerWorks). Plus, subscribers can customize the newsletter so it focuses on information that's relevant to their interests and location.From your perspective, what topics are the developerWorks audience most interested in lately?
The Linux stuff always draws a crowd -- the "Lazy Linux" piece was the top draw so far this year, and the "Learn Linux, 101" series has been popular lately. Other hot topics included "Speed up your Web pages," "Introducing Apache Mahout," and "10 great tools for any UNIX system." Our readers LOVE top-10 lists. What's next for the developerWorks newsletter?
Well, my goal with the newsletter is to make the developer community aware of all the great resources on developerWorks, so as new stuff comes online I'll be showcasing it for everyone to see. If I'm doing my job right, readers are focusing on the content and not on me. (I'm sort of a digital carnival barker.) That's a longwinded way of saying what's new with the newsletter is what's new with developerWorks -- so subscribe
already! :o)Each week, you write such a creative editorial introduction for the newsletter - how do you keep your creativity sharp?
Thanks! Again, I have a lot of great material to work with. There are so many facets to developerWorks -- different topics, presentation formats, skill levels, etc. -- that there's always a new angle we can take with the newsletter. It's fun to find new ways to help developers overcome the challenges they're facing. What do you think is something that is not commonly known about developerWorks that would benefit others?
Well, I'd like to believe that everyone in the IT community has set up their profiles on My developerWorks
with robust data about themselves -- but I don't think we're quite there yet. It really is a one-of-a-kind resource that can help people connect and get exposure. (I mean, it costs nothing -- what can it hurt?)
It's funny: I'm really not a person who's prone to hyperbole -- but having worked with developerWorks for nine years now, I really do mean it when I say there's no other place quite like it on the Web. If you were stuck on a technology deprived island, what single technology could you not live without?
Hmm. Does a fishing pole count? If you're talking about computing, well, I'd go with a good cell phone with a decent signal -- we're quickly moving into a time when most, if not all, information-related tasks can be done with a phone. I mean, I'd have developerWorks -- what more could I possibly need?What future technology would make your life easier?
I think speech recognition software has yet to hit its stride. Yeah, it's out there, but it certainly isn't part of our daily lives the way I think it will be one day (think household appliances). I see a future where people do far less typing.How are you using social networking today?
I love to connect with friends and colleagues on My developerWorks and Facebook. When you work at home like I do, it's important to find ways to connect with others, and social networking has enabled me to connect with a wide range of folks who have enhanced my life an many ways -- people from all of the chapters of my life, including the current one. My developerWorks is great because there's an emphasis on the future -- solving problems, building careers, finding ways to move forward (and less on who sat next to you in Calculus class).Do you know your Myers-Briggs or Kiersey personality type? Care to share?
I've taken both tests, but it's been years. I seem to recall that I'm officially an introvert -- but I do, in fact, get charge out of being around others. My personality makes taking those tests a little like nailing Jell-o to the wall.
- Thanks John!
This week, I'm bringing you an interview with Susan Visser,
a seasoned blogger and social networker with unique insights on DB2 , certification, and publishing. Learn more about Susan in the interview below. And don't forget to visit her profile
on My developerWorks and catch the latest on her blog
.Tell me about yourself and what you're currently working on:
I'm working on expanding the collection of books that are available to help train people on any of our information management products! These books include the retail books that you can purchase on amazon.com (including kindle versions) as well as the custom books that IBM gives away for free at events. One of the more recent books that published is IBM Press' DB2 pureXML Cookbook
.What inspires you in your work?
I'm inspired by people! I find something truly amazing about every person I interact with. I'm blessed to be sitting in the Toronto Lab, surrounded by 2500 brilliant IBMers. I like to help people realize their dreams of becoming authors and try to help promote the work that others do.How do you think the publishing world is changing with new developments in technology like online publishing, ebooks, blogs, kindle, etc?
I don't think the publishing world has quite figured out what to do with all the change that is happening in the world right now. Actually, I'm not sure readers have figured out what they should do with all this change either! The one thing that hasn't happened is a slowdown in published materials. In fact, I'm constantly overwhelmed at the amount of content that is available on every topic. One thing for certain is that literacy skills are more important now than ever before!How are you using social networking today?
Social networking has always been important in my life... but now I'm able to connect with more people than I could just face to face. I use my blog to tell readers about something that has come to my attention that they may wish to know about. I use Facebook to connect with my family, friends, and work colleagues on a variety of topics. I use LinkedIn for my professional network. I've been using ChannelDB2 and PlanetDB2 for years now but I am fully embracing the rich features available in My developerWorks! There is a thing as too much, so there are a few social sites that I'm not using.Tell me about your blog on My developerWorks...
I started my blog in 2005! Does that make me an early adopter? I like to write and connect to people, so blogging was a natural progression in my career. I'm on the education team and was constantly being told that there were a lack of skills resources available to our customers. I knew that this wasn't true, so my intention was to use my blog to broadcast about the vast collection of resources that we have available. I like knowing that I help people find what they need to keep their skills current. My only complaint about blogging is that the tools are not always stable or flexible enough for me to be really creative in my posts.So far, what do you think about the update of the My developerWorks environment to Lotus Connections 2.5?
I've been actively using and teaching people about the amazing features that exist on My developerWorks now that it is on Lotus Connections 2.5. The only thing that could improve the environment is by having more people registered and using the site! The more the merrier!What publications or websites do you regularly visit?
The first website that I visit most regularly is PlanetDB2.com
which is a collection of blog entries from the IM community. Nearly instantly I'm aware of what is on the mind of all my fellow bloggers. I use the ibm.com/developerworks/mydeveloperworks/blogs
site for the same reason, but this community is much broader than what I get on PlanetDB2.com. The second site that I visit most often is amazon.com. I like to monitor the books that we've published and the reader comments that the books receive. I like to stay on top of what the competition is publishing and promoting.What gadget that you currently own, can you not live without?
It isn't really a gadget, but I don't think I could live long without the internet! Sure, I go on vacations where I don't use the internet for an entire week... but I'm wishing I could! A gadget like the Blackberry would be perfect for me... but alas, the price is too high for Canadians, so I connect to the internet via laptops at work or home.- Thanks Susan!
I've always found Carl Jung's archetypes
to be fascinating. As I've been trolling around lately in the social networking universe, I've observed some archetypes myself and thought I'd share! Let me know what you think! Do you identify with any of these?Social Networking Archetypes
You're like a sponge soaking up information all the time and you like to share that information with other people! You blog and tweet often. It may be short and to the point but you keep it coming because you like to keep up with current events and strike while the iron is hot.Make the most of your archetype
: Embrace your strength and do what you love. Other people are looking for that timely information you provide. But consider learning from the Friend and the Personality archetypes to add a little warmth and color to your social networking.The Personality
You might be fun, sarcastic, witty, or brainy. But whatever you are let's face it... you've got Personality with a capital 'P'. You have a way of expressing yourself that's unique, and you're not afraid to put yourself out there. People like to follow you not just because of information you provide but the spin you put on it. It helps if you are passionate about a topic or share lots of information but what makes you shine is the personality factor.Make the most of your archetype:
Whatever medium you choose post regularly, be colorful and be yourself. But if you're in a corporate environment - don't forget you may need to censor yourself! Be sure to know your company's social media policy so your "Personality" doesn't get carried away.The Philosopher
You think deep. You might see a news story or have a small moment in every day life and it presents itself to you as a deeper revelation. You like to share these insights and your blog posts are lengthy and carefully crafted. You have wise perspective that others admire and enjoy. Make the most of your archetype:
Cultivate your philosophical musings and don't be afraid to share. Jot down ideas for blog posts as soon as they come to you. Find a topic you're passionate about so you can focus your philosophical musings on a consistent topic.The Lover
There's something that you really love - maybe it's guitars or programming or horses or french cooking or astronomy. Whatever it is, you LOVE it, and that's what's drawn you out into social networking where you can share your love with others like you.Make the most of your archetype:
Choose a niche community with shared interests to make your social networking home - this is where you can find others who get fired up about the same things!The Teacher
One day you woke up and realized you possessed some expert knowledge. You might have cut your teeth and learned something the hard way. And you get a big thrill out of sharing what you know with other people. You like to help. You share instructions, tips, tutorials and helpful resources and you're always happy to answer a question.Make the most of your archetype:
Choose a niche community with shared interests to make your social networking home - this is where you can share your know-how with people who need it!The Friend
You're good at making people feel welcome. You love to read what other people write and share and then comment back. You probably have your own blog or Twitter account. And there's no doubt you love Facebook. But what you really enjoy is getting to know people via whatever medium you use.Make the most of your archetype:
Decide whether you want a wide social network or a deep one. If you want a deep one, pick a site or tool that you really love and connect with people in that environment. Consider choosing a niche - a certain topic you're passionate about - to build your relationships around.
I'm not at Lotusphere 2010
this week, but the excitement is contagious! If you want to follow along, check out #ls10 on Twitter
and My developerWorks blog posts and podcasts tagged with Lotusphere
In honor of Lotusphere, I'm bringing you an interview with Rawn Shah, IBM social software practices lead. Rawn's moved on to new frontiers, but he was once part of the IBM developerWorks team and without Rawn's visionary ideas about social computing, My developerWorks
wouldn't be where it is today. He is the author of a new book about to be published, Social Networking for Business
, that I'm looking forward to reading and I hope you enjoy these insights from Rawn.
Connect with Rawn: My developerWorks profile
- BlogYou've worked in many different roles: network admin, systems programmer and author to name a few and you've gone from dotcom startup to Big Blue at IBM. What have been the most interesting transitions during your IT career?
It's hard for me to remember the feeling from the earlier ones years ago, and some roles I worked in parallel so there weren’t as many major changes. The last large software application I wrote was a TCP/IP network router in 2007, but I don’t program much anymore. I'd say the most interesting ones was either moving from being a startup to working for IBM, and another transition from being an technology editor to an online community program manager. These were very different job roles: from managing various independent writers to leading teams of folks working on social software. It truly helps you learn the differences between motivating individuals and teams. In the move to IBM, it took a few years just to appreciate the scale of difference in knowing people well, across the company, even more than trying to meet people across the industry. There was also a steep learning curve with social computing just starting to rev up in the 2000s. Congratulations on your new book, Social Networking for Business! There's a lot of info out about social networking right now - what perspective does your book offer that makes it unique?
Thank you. The book focuses on how people work socially, the collaborative methods they use, how they experience it, how they subdivide or build up tasks, how they decide on governance and proper etiquette to working together, and how culture emerges in social groups. Unlike many other books which tend to focus on social media marketing and issues around using tools around the Web, this book reaches across both external scenarios, as well as within the enterprise. The focus is on understanding the dynamics of the social systems that these tools support. That is much more a study of human behavior, social collaboration, and business productivity, than trying to understand the technical aspects of the software.
Each chapter focuses on a different dynamic, for example various leadership models in social computing, different ways of accomplishing tasks socially, understanding elements of culture and behavior, encouraging members and participation, and more. Beyond theory, it provides examples of each of these dynamics in action. Like an architect, I hope this book helps people to look beyond the technical or physical structure and into the artistic design, human factors, social impact and practicalities of social computing ideas. What did you learn in the process of writing Social Networking for Business?
This is the first book project I have taken on entirely by myself. My other books (a variety of other subjects) have all be co-authored with several folks. It really tested my resolve to work on a singular project several times a week for two years—this, on top of my day job of course. It was also very much a subject in constant motion, with new ideas and approaches to social computing emerging every few months. I’ve probably revised the book a dozen times. The final book itself, I trimmed down from about 400 pages to its current version of about 200 or so.
Writing for business readers rather than technical was also another big shift. My last work as co-author is intended for a deeply technical audience: SOA Compass
(IBM Press 2005, and now in six languages worldwide). What’s more writing for Wharton School Press was also a little intimidating; the Wharton professor and the editorial staff were very pleasant and accommodating, but there is a different kind of rigor that goes into explaining in simple detail without expounding at length on a topic.
The topic itself is constantly reshaping itself, but I have found that adoption tends to be a top concern, once people get beyond the “What is it?” question. Companies want to know how to apply social computing across their employees, customers and partners, but they also want to know what the payback or gain of taking part may be. So far, there are many different scenarios where the rewards are real, but I have yet to find anyone who can claim a common set of methods, metrics and value that applies in every scenario. For CIOs and IT departments used to delivering very specific ROI measurements for their application installations, this lack of a systematic means of measuring ROI can make it difficult to justify the cost. On the other hand, as many will tell you, there is no question of “do you need a phone system for your business?” as a means of communication. My prediction is that social software and collaboration will eventually become a standard cost of doing any kind of business. Your favorite and your least favorite thing about social networking?
Pros: It’s a brand new frontier of ideas especially when you become involved in trying to take this from an artistic to a scientific approach. There are lots of opportunities on an intellectual level which really drives me.
Cons: It’s a brand new frontier of ideas especially when you become involved in trying to take this from an artistic to a scientific approach. :)
It’s true both ways. On the con side, I end up talking with folks ingrained with the subject and those just entering it, and often find people rediscovering some of the same ideas over and again. There are still so many new things to be learned, but having to go in reverse sometimes can also readjust your perspective on what people need. How has being a father changed how you use social networking?
I went dormant for a while, not posting online too often. This book writing project started when my first child was about a year old, and ended about two years later just before my second one was born. On a daily basis it was a flip-flop between deep intellectual discussions with many experts on the dynamics of social interactions, and then watching Curious George and Yo Gabba Gabba—“Don’t… bite your friends… Don’t… bite your friends”—with my son, and then back to work after he went to bed. Let me tell you, it changes the way you think. Both have their ups and downs. Since this book was dedicated to my son Ryhan, I will eventually have to write another one to dedicate to my daughter Zoe. What advice would you give on being an active social networker but balancing it with the rest of your job and the rest of your life?
What I think many folks new to the subject find hardest is that it takes time (years, not weeks) to become involved in a social group. Much of it involves if you can, on a personal level, form and maintain relationships with people you don’t see or talk to except in brief bursts. Most folks don’t get to spend hours at a time working closely with other individuals in an online social environment. That’s okay. However, frequency and authenticity of interaction does matter. You need to connect with others just as you would with your in-person relationships.
But don’t lose your life to it. Talk about the subject in a relevant and useful manner. But, there is also nothing wrong with occasionally talking about what you do in your off-time, if that’s okay with the social environment you are in. What that does is bring up other concepts that perhaps the other members may be interested in and want to talk to you about. Therein lays serendipity.What are some of your favorite websites/feeds/twitter accounts to follow?
What I read regularly has changed quite a bit over the years. It used to be fairly heavily technical and developer oriented, but these days, they are more around social systems, economics, employee behavior, and enterprise technology
Online, I read blogs like Crave.cnet.com
(for my gadget news fix), CNN Money
, BBC news
, the Enteprise 2.0 Adoption Council
(private community for enterprise social software). Most Web sites I tend to find per recommendation from others on Twitter or on internal social sites. There are a lot of IBM internal sites and communities I read too.
I tend to read a lot offline as much as online. Having been a writer and editor, I still regularly follow a number of publications like the Economist, Fortune, BusinessWeek, Strategy+Business and Harvard Business Review.
I see Twitter as a stream of info to dip into occasionally rather than to soak in for hours. I tend to be specific on who I follow and which followers I accept. I only track several hundred folks but will read posts by rhappe (Rachel Happe), jowyang (Jeremy Owyang), kdpaine (KD Paine), rotkapchen (Paula Thornton), turbotodd (Todd Watson), briansolis (Brian Solis), ITInsider (Susan Scrupski), horizonwatching (Bill Chamberlin), and eric_andersen (Eric Andersen). Are there any technical experts or blogs you follow on My developerWorks?
I read Luis Benitez’s
and Todd Watson’s
blogs often because they are both in my field and interesting writers. I was reading the Extremeblue Internship Experience blog
over the summer—I was mentoring an intern team working on social computing activity metrics. I’m starting to discover new folks on there too. What do you think about My developerWorks so far?
It’s interesting and a third home online so I visit it occasionally. I like the fact that its open to allowing any developerWorks member to get involved in. There’s a lot to growing a new ecosystem like this; and it is new because the users have not been working in such an environment for very long, even if developerWorks itself has been around for over a decade. I’m really glad to see that content from My developerWorks now appears on the main developerWorks page. Outside of the social networking universe, what hobbies or interests keep your flame burning?
My other passion is practicing and teaching Japanese swordfighting. It’s exhausting physically but nice and relaxing mentally from work. On http://battodo.ning.com
, you’ll find photos and videos of my students and me over the years. I teach mostly middle-school and high-school now. That audience requires a whole other approach to trying to explain ideas and practices. For example, “Let’s not try to get anyone hurt in class by swinging your wooden sword wildly. Now, line up so you can practice how to cut in half this target about the density of a person.”- Thanks Rawn!
This week get to know John Pape
, a member of the IBM WebSphere Application Server SWAT team, blogging on My developerWorks and using social networking to connect and share his experience. Learn more about John in the interview below and connect with him on: My developerWorks ProfileJohn's Random Musings blogFollow John on TwitterTell me about yourself and what you're currently working on...
I am a member of the IBM WebSphere Application Server SWAT team. My team focuses on acute product defect support, mainly focusing on crit-sits. My job entails me traveling to customer locations as helping them get through the tough times they are having with WebSphere Application Server, WebSphere Virtual Enterprise, and WebSphere eXtreme Scale. We also do remote engagements as well. What inspired you to pursue a career in technology?
I'd like to think that I've always had a talent for working with computers. Technology has always fascinated me, whether it's a new smartphone, operating system, or browser. New technology is a bright and shiny toy for me!What are you doing to make the planet smarter? How do you personally relate to IBM's Smarter Planet story?
My personal efforts to make a smarter plant are two-fold: 1. I'm working with other IBMers to help make more technical content available to our customers via social media like Twitter
and My developerWorks
and 2. I am part of an internal effort at IBM called BlueIQ which aims to promote social software adoption inside IBM. I see the effective use of social software as a means to work smarter and thus produce a smarter planet. You seem to be a pretty prolific author, not only are you blogging, but you've also written articles and Redbooks. What inspires you to write so much, and how do you make find the time or make it a priority?
Writing is a big thing for me. I see authoring as a great way to give back to the technical community that brought me up, so to speak. In my job at IBM, I see lots of different types of problems and to be able to take these experiences and share them with other colleagues and customers to help them avoid them seems like such a small thing to do but, the benefit can be enormous!From your perspective, what's the most exciting thing happening related to WebSphere software right now?
Personally, I'm excited about grid computing and distributed caching. I think more and more customers and perspective customers are realizing the value of using a product like WebSphere eXtreme Scale to help save their company money. Since grid computing can be done complementary to cloud computer technologies like CloudBurst, I think it's a very relevant topic in the enterprise today. Besides WebSphere, what other technologies are you fanatical about and why?
As I mentioned before, grid computing concepts like distributed caching and data grid applications are my current interest. There are lots of new innovations in this area right now. Additionally, I've taken a great interest in the use of social networking in the enterprise. I think there are many lessons to be learned around the concept of Enterprise 2.0 and business collaboration technology. Your article about how to get an answer in forums is great! Do you spend a lot of time in developerWorks forums?
Less than I'd like to but, yes. I try to regularly contribute to the forums on developerWorks. I hate to see a question go unanswered!How are you using social networking today?
Internally, I make _HUGE_ use of our Lotus Connections deployment. I also use an internal Twitter-like clone called BlueTwit. Externally, I break up my work and personal life by using Twitter
for technology and IBM-related stuff and Facebook for my family and friends. I also use LinkedIn to keep track of my professional network. Lastly, I try to blog regularly on the My developerWorks site. What are some of your favorite websites/feeds/twitter accounts to follow?
I keep track of the WebSphere support RSS feeds
so I can stay on top of current fix availability. I also watch the developerWorks RSS feeds
for new content. On Twitter
, I follow various IBMers related to WebSphere and Lotus products, Blackberry tech blogs, and my favorite NHL team - the Carolina Hurricanes!
Do you have a must-have gadget - something you can't live without?
My Blackberry. It's always glued to me. When you're not working, what hobbies or activities grab your attention?
Outside of work I enjoy watching hockey, coaching soccer, and inline skating. - Thanks John!