Moving from customer focused to community focused software
John James 270000424B Visits (1897)
Originally posted on the ADL4WCM Blog on Oct 11 2010
Working on ADL's Social Media strategies has made me think how software development is changing with the onset of social media and online communities...
In the past, software was developed and sold with individual customers as the focus:
Essential a development lab would develop a software product that would then be sold to a customer, either directly, or possibly through a business partner. The customer might have also purchased some services work, and maybe a support contract. Some points of interest with this model:
Now, with the onset of social media and online communities, I think we're moving towards a community-based focus:
In this model, when a customer purchases some software, they are actually purchasing an entire software community consisting of:
The community works together to support the product by:
In terms of the Lotus Web Content Management product, I think we're probably somewhere in the middle of transitioning from the old model to the new model...possibly slightly closer to the community model. I hope we can eventually move entirely to a community focused product. I think that would be really exciting, but that will only happen if everyone participates in the product community.
So what can you do to help? Well, the simple answer is