Shel Holtz on content curation
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Continuing our series of webinars covering social business, Shel Holtz of Holtz Communication + Technology explains why more businesses are turning to content curation.
Shel’s main thesis is that companies are having to think more like media outlets.
Newsrooms are shrinking and so there are less journalists for PR departments to turn to when it comes to getting their message out.
For instance, rather than generate additional content and footage, Andy Carvin from NPR made headlines through his consummate curation skills: using the Storify service to pull together tweets and other social nuggets from experts on the scene and commentators on Middle East affairs.
Shel talks about the curation process: from the identification of valuable content and sources to the provision of context and the final display. There has been a proliferation of online tools that can help with the curation process, ranging from free solutions to large enterprise solutions.
The presentation wraps up with a number of examples, from the corporate level down to the individual, and the importance of curation in internal communications as the amount of information within the average company’s firewall mushrooms.