Content is King: Shaku Selvakumar on the growing importance of content marketing strategies
daryl_pereira 270002AW8D Visits (2301)
Shaku Selvakumar, WW Web and Social Media Strategist for WebSphere, recently explained to a group of students why content is a more important part of the marketing mix than ever before:
Some of the great points raised in this fact-packed presentation:
You can see this strategy at work on the IBM Impact Blog.