Here's a link to the podcast as well as the transcript of the March 15 show. The piece of the story that really struck me was how important the "dying" traditional media is to our Blogosphere inferno of social media conversation. Here's a section from the show's transcript that really captures this point:
"FOLKENFLIK: Yeah, it's pretty scary. And the second fact that struck me was that if I'm recalling correctly, it said that about 82 percent of links on opinionated blogs link back actually to factual reports from primary, almost old-fashioned news sources. Therefore, at a time when even the growth in media, much of it is concentrated in the blogosphere, in the opinion world, things that people are seeking out, they rely on as the raw material, time and again, on the more-factual-based reporting of the news sources.
So those original sources are no less important than they ever were. You know, I went out and did a profile. I went out to Los Angeles and interviewed Andrew Breitbart, the extremely bombastic, extremely controversial, very conservative sort of blog impresario who helped Matt Drudge and, interestingly, Arianna Huffington, create their blog or media empires online.
And one of the things he said is look, I have a very dysfunctional relationship with the old-school media. He's like, I will beat them up day after day, hour after hour, but I couldn't function without them. (Unintelligible) without the AP, without Reuters, even without some of the newspapers I mock, I wouldn't have the raw material to beat them with. And I thought that was fascinating. He was very up front about that."
In my own blogging, I would say about 50% of my ideas came from developerWorks team activities, developerWorks resources/community and IBM's strategic focus on Smarter Planet. As I look at my other blog entries, about 30% of the ideas came from traditional print media (New York Times, Raleigh News and Observer, Time Magazine, Newsweek,...), traditional TV news/entertainment and National Public Radio (NPR). About 10% of my blogs ideas came from my family life and my endurance sports passions.
So now I am wondering, if you are a blogger or if you follow a lot of bloggers, what do you think about the PEJ's findings? What are the top 5 sources that fuel your blog or the blogs you read?