Todd "Turbo" Watson -- IBM Corporation
...And once you've gotten off that airplane, know that we've come up with a new way of making those servers more personally productive as well, and it has nothing to do with to-do lists.
Late last week, we announced new virtualization capabilities for service-oriented architectures.
The new capabilities for IBM's System p servers help maximize utilization of your existing hardware and software resources by helping centralize tasks, streamline your business processes, and improve your overall system performance. Learn more about these new capabilities here.
And speaking of SOA, our own Sandy Carter has a new book out, aptly entitled "The New Language of Business: SOA and Web 2.0." You can learn more about the book here.
Sandy's book explains how organizations can use an SOA approach to information technology to become more "flex-pon-sive," which she defines as a business enabled by thoughtful, well-designed investments in IT focused on business models and processes.
In it, she reveals the secrets of SOA success from industry leaders at organizations of all sizes and from over 50 countries, and explains IBM's roadmap for SOA and Web 2.0 deployment, the approach for which can help companies realize significantly better business results than their peers.
This is a post about personal productivity, or the lackthereof.
I spent most of today on a plane back to
Fortunately, on the
However, prior to that I was reading an article in Newsweekabout personal productivity gurus.
You know, Robert Allen’s “Getting Things Done” (“If it canbe done in 2 minutes or less, do it now”…”Ma) or Julie Morgenstern’s “NeverCheck E-mail in the Morning” (“Email is nothing more than a series ofinterruptions and distractions that appear in your IN box without aninvitation.”)
Then it dawned on me how more productive that my colleagues andI might be if we gave ourselves the basic luxury of opting-in for more interpersonalcommunications at the workplace.
When I first started with
If you wanted to schedule a meeting, you had to work withthe group assistant to try and get everyone together in the same room at thesame time.
In other words, scheduling a meeting actually took some actualeffort.
Now, with our Lotus Notes calendaring, anyone canschedule a meeting or call anytime for virtually anything. And they often do.
Each meeting is almost always an hour in length. Whether you need the full hour or not,they’re an hour long. You can set yourwatch by them.
Less friction in electronic calendaring seems to havetranslated into more conference calls. Inturn, more conference calls have translated into more instant messaging, whichhas, in turn, resulted in less work.
Less work has turned into less productivity, which actuallyhas translated into more productivity.
How’s that, you ask?
Because the people who are actually doing something andadding value for our clients by building a product or service, or attending totheir needs, etc., are able to focus on what they’re doing because the peoplewho are busy scheduling conference calls are too busy doing that to bother theothers.
Then, so long as the guy near the window moves across to theother side of the aisle, and you get access to that middle seat-back table, youcan actually pull out your laptop and get some real work done.
Failing that, you can at least make a to-do list of what allyou’re going to do when you get back off the plane and on to that endlessstream of hour-long conference calls.
Now if you’ll excuse me, I have to-do lists to make and meetings to book.[Read More]
turbotodd 100000388Y Marcações:  digital_media sxsw2007 web2.0 2 Comentários 4.773 Visualizações
I’ve had some time to synthesize some of the key memes I heard in and around SXSW Interactive, and here they are distilled for your near-sound byte consumption (and yes, some are obvious, but stating the obvious isn’t a bad thing when it’s obvious!)
Online video is poised for a full-on breakout, but significant issues abound. You know, like that billion $$ lawsuit the Viacom gang filed against Gootube. Also, concerns linger about the increasingly filled pipes (Where’s Senator Stevens when you need him?) and Net Neutrality (Who’s going to pay for carrying all those “Box in a Box” videos)? But those things aside, video’s about to break wide open.
Internet advertising is poised for 20%+ CAGR over the next several years, and even at that online spend is disproportionate to Internet usage. Do you know where your children are? They're probably on MySpace or Twitter, but you wouldn't know it from the amount of advertising being spent online. Also, improved targeting, local and personalized search, and usability are driving more efficiencies and growth for all types of Internet advertising. However, inventory continues to be an issue, and search will continue to dominate (3X that of display advertising online by 2010).
Search marketing – paid and organic – is rapidly becoming cost-of-entry marketing. Like global warming, its efficiencies and effectiveness are now unquestioned. However, incumbent ad agencies dependent on big media percentages are struggling to figure out how to make a living in the organic space, and many clients are turning inward to develop indigenous search talent, which continues to be at a premium. However, account control could be at stake, so acquisition is the quick way in. Look for lots of cultural and organizational dysfunction as the old media meets the new and tries to figure out how to speak a common lingua franca. GRPs and SERPs don't mix very well.
Web 2.0 is not about new features and functionalities – it’s about corporations learning how to give up control. Not giving up control is not an option. Marketers are no longer completely in charge of their brands, and they need to get over it. They must learn how to contribute to the conversation (via blogs, wikis, foras, RSS, etc.) without trying to continually dominate it. In the new media, listening is as important as talking, and those that continue to attempt to dominate the conversation simply don’t understand what’s going on out there and will soon find themselves like those trees that fall in the forest: they may make a lot of noise when they fall, but nobody’s around to listen.
Customer service is the new marketing. Helping your customers helps. Helping your customers help your customers helps more. Those companies who help their customers help their customers create new efficiencies and build brand loyalty. In embracing the new media you are de facto involving your customers in your brand and operations. Helping your customers help your customers is the new black. Wear it proudly.
Transparency is the new 4 “Ps” of Marketing. Forget product, price, place, and promotion. The new 4 Ps of marketing is “Transparency” with a capital “T.” If you’re lyin’, you’re dyin’…instead of being disingenuous, be genuine, frank, and honest. Instead of asking what your customers can do for you, ask what you can do for them. But don’t lie. Your nose will grow and you’ll feel really bad about it later. Anyhow, the cover up is always worse than the crime.
People participating via highly-motivated commons-based peer production can outproduce anything most single companies can make (if organized effectively). Just look at Firefox, Linux, and Wikipedia. These new modes of production – along with the network and the ability to overcome great time and distance via collaborative computing -- have put the power back in the hands of the people. And they intend to use it.
The consumer is back in charge and has many options, most available at the tip of a search query. Understand that Web 2.0 features such as social bookmarking, ranking and filtering, tagging and the like are not simply new widgets – they are a line of demarcation that demonstrate a firm embrace of a more participatory business environment. In this brave new world, listening is as important as talking. If it makes it any easier, most of us have two ears and one mouth. Your organization should be no different.[Read More]
Holy Web conferencing, Batman! Cisco's buying WebEx for a cool $3.2B U.S., according to Reuters.
Meanwhile, back at the Google search ranch the Googlers have gotten that privacy religion, announcing that they will now anonymize server log data after 18 to 24 months (well, which is it? 18 or 24??)
Though the U.S. Department of Justice wouldn't necessarily agree, to my mind this was a step in the right direction.
I've thought for many Internet years that Google was sitting on a virtual personal data nuclear bomb with respect to the storing of users' search data -- remember the AOL search snafu from last year when several heads rolled down the hill in Virginia?
My feeling has always been this: Why should I be any less anonymous using a search engine than I am walking into a public library or bookstore and browsing the stacks?
And yet, until this announcement, the policy was that the log data was kept "as long as it was useful," which seemed to suggest that my search data with Google could be directly tied back to my IP address and, therefore, to my ISP, and, ultimately, to me at anytime.
Now, that data will be anonymized every 18 to 24 months, except where Google could be required to keep it longer for legal reasons (there have been several bills floated in the U.S. Congress that would require ISPs to store search data by law for various requisite periods of time).
Noted search expert Danny Sullivan has a full run down on this important policy change here. If you have any interest in becoming more educated about how Google works and what data it collects, I highly recommend you read Danny's post.
It's especially noteworthy that the log changes will not alter an individual user's personalized search history. As Sullivan points out, this information will NOT be destroyed or anonymized over time. So, proceed using Google's personalized search with caution.
You can then decide for yourself whether or not Google has gone far enough. Personally, I've long been a big fan of Google, and I'd hate to see privacy become their ball-and-chain. [Read More]
IBM is offering up assistance to the blind and visually impaired to provide improved access to Web-based multimedia with a new technology from our Tokyo Research Lab.
As the press release indicates, existing tools help those with low or no vision navigate via screen-reading software and self-talking browsers.
But as the Web becomes more multimedia rich, there is a clear need for providing easier access to these new and often "full motion" information streams.
The new technology helps the blind and visually impaired experience streaming video and animation by allowing them to select a "play" button by pressing a predefined shortcut key to control the media, rather than having to roam the content to search for buttons that control the multimedia.
It will also include controls for replay speed, volume, and even fast forward.
You can learn more about this new capability here.
Let's get the record straight on me and gaming: I started out playing Pong and Atari 2600, worked my way up through Coleco, standup Space Invaders, Asteroids, and Galaga, topping off in high school with the original Donkey Kong.
Since those earlier years, I've dabbled with my PS2 and X-Box, and I'm more twitch than strategy.
But for my money, watching Will Wright's "Spore" demo today was like watching yet another paradigm shift in the possibilities of gaming and technology. Possibilities light years away from Space Invaders.
If you're familiar with "The Sims" and the other games Wright has produced, you know his games are unique.
Based on what I saw today, "Spore" moves gaming into another dimension. Literally.
It defies description, so I can just simply suggest you get a copy when it comes out.
It appears as though it will have been worth the long wait.
I'll spare you the part about his wanting us humans to use his game to start thinking about saving the planet.
I obviously hope and pray it turns out to have a happy ending -- us saving the planet, that is -- but in "Spore," spewing greenhouse gases has never been so much fun.
SXSW is winding down.
The afternoon moved so quickly, I was never able to catch up on blogging Dan Rather's keynote.
But C|NET has a nice wrap up here.
In the meantime, lots of digitally relevant news today.
First, the New York Times is telling us computers actually do make us more productive.
Om Malik is reporting that Microsoft is said to be in talks to acquire Tellme, the voice applications company and dot com survivor.
Topic.Net is learning the negative impact that domain transitions can have on a site's Google Juice.
And Viacom has filed a $1B lawsuit against Google for copyright infringement via its YouTube site, according to a report from Reuters, contending that "almost 160K unauthorized clips of its programming have been uploaded onto YouTube's site and viewed more than 1.5B times."
I'm sure almost half of this occurred here at SXSWi this week.
Speaking of search, there are folks out there still looking for UFOs, and IBM is happy to help in their quest.
Our OmniFind Yahoo! Edition is helping assist in the search for flying saucers, ghosts, and other mysteries. The Anomalies Network is using OmniFind to power its UFOCrawler, helping fellow skywatchers to conduct advanced research and tap information and knowledge sources relevant to UFO sightings, time travel, conspiracy theories, and anomalies.
By way of example, you may have heard of Area 51. UFOCrawler can help you target a specific search against the term (search "ET" in "Area 51") so that you get more contextually-relevant results.
By way of background, the Anomalies Network is the world's largest online UFO and paranormal community with over a million pageviews per month.
And please, no jokes about how many of those were ghost clicks.
If you're having trouble finding your own ghosts, check over here to learn more about OmniFind Yahoo! Edition.
There was also a Big Blue enterprise search-related announcement today.
Our new IBM OmniFind Analytics Edition is intended for extracting and analyzing unstructured information with the express purpose of providing trend analysis, automated alerting, semantic and key word search, and a whole lot more.
The engine was built with actual IBM customer experience feeding the new search beast, including HDFC Bank India, Mayo Clinic, Mars Incorporated, and numerous others.
It is, in essence, intended to help you find that needle in the proverbial enterprise haystack, then help you examine that needle from every possible angle.
Adding insight, not just data.
Dan Rather just got a standing ovation before ever uttering a word. The new media crowd apparently likes this old media stalwart who, I expect to hear, is quickly making his way into the new media milieu.
When he did speak, he was responding to a question re: Watergate, and made it very clear he would answer the question, but wants to spend this session talking about the problems and challenges we face today, and the opportunities emerging technology presents for journalism.
But on Watergate, he said simply this: The president (Nixon) of the
The facts were the facts, and what thepresident was saying were not the facts.
More in a bit...