Todd "Turbo" Watson -- IBM Corporation
The Yahoo! Search Marketing Blog posted that ad descriptions on Yahoo! Search results will soon be truncated after 70 characters "at the nearest complete word," followed by an ellipsis.
For example, if the last sentence that was approaching 70 characters read "Terry Semel, the businessman formerly known as the CEO of Yahoo!...," you'd still be able to get that last "Yahoo!" in there before the door started to hit you on the way out of the query.
If you Yahoo!, though, and need to read a whole lot more about how to write shorter search descriptions, check here.
Meanwhile, from across the pond, we discover that the British are not exactly in love with Internet terminology.
British pollsters YouGov polled 2,091 adults earlier this month as part of the Lulu Blooker Prize (a literary award for books), and identified the most irritating words spawned by the Internet.
Top of the list: "Folksonomy" A term for a more human-centered Web classification system. I'll certainly be sure to use that one more than I already do.
Also on the list: "blog," "netiquette," "cookie," and "wiki."
Yours truly will now attempt to write a complete sentence using these top annoying Internet-related words:
"I was blogging the other day about having checked my wiki to make sure that the new folksonomy was being properly contributed to by the very discreet French government Blackberry users, when I realized I had completely broken netiquette by purposely overwriting the cookie dropped by the new Google/DoubleClick online ad juggernaut."
Meanwhile, if you haven't gotten the Internet lingo religion, there's hope for you yet in the way of a "godcast," in which your preferred religious service is served up upon a heavenly downloadable MP3 platter.
"Godcast" being one of the latest words included in the Collins English Dictionary.[Read More]
IBM introduced its new IBM Lotus Connections software at the Enterprise 2.0 conference in Boston yesterday.
IBM Lotus Connections provides the industry's first integrated social software offering for business -- Web 2.0 for the Enterprise, if you will -- including five Web 2.0-based components: activities, communities, Dogear (social bookmarking for the enterprise), profiles and blogs.
The full press release explains more and describes some early customer uses of this exciting new technology.
As I mentioned in past posts, we've been using several of these technologies inside IBM, so our living Big Blue laboratory helped drive the "proof of concept." It's great to see these very useful capabilities now being offered up to the world at large.
Click here to go to a page where you can learn a whole lot more about Lotus Connections.
The introduction of IBM Lotus Connections was part of the greater IBM's "Web 2.0 Goes to Work" initiative, for which there is more information here.
UPDATE: As I mentioned above, IBM has used the tools mentioned here extensively. This Wall Street Journal article (reg rqrd) from earlier this week explores IBM's recent use of its social computing technologies...eating our own cooking, so to speak.[Read More]
turbotodd 100000388Y Marcações:  inspector_clouseau national_security blackberry 3.328 Visualizações
Let me just state for the record I once again love my Blackberry Pearl. In that "I love my cool new gadget" sorta way.
Me and Pearl, we had ourselves a whole love/hate thing going there for a few days, particularly after I had to wipe her hard drive and reinstall the Blackberry OS and applications from scratch.
Yeah, it hurt, and it took me a few hours to pull it off, but since I took the plunge and started over with Pearl, her performance has been flawless.
Also, let me just state for the record I'm not a complete "Crackberry" addict. Close, but not completely.
However, I must say I do find it extremely useful to be able to take my email and calendar on the go (like when I had to sit around the Jet Blue terminal at JFK for eight hours last week after Jet Blue let the Austin flight go on without me and 8 of my close travelling friends, after their plane was late to pick us up in Boston).
All of my email arrives on the Blackberry before it ever arrives on my Lotus Notes in-box, so if I am expecting some critical email, I am learning to look to the Pearl first.
Next on my agenda, figuring out how the corporate instant messaging works so I can IM on the go. Although the Pearl's double-fingered keyboard is not optimal for responding. However, the ability to monitor email on the go alone has been of huge benefit.
Too bad French government officials won't be able to take advantage of that capability.
According to the BBC, French government officials working in the president's and prime minister's offices have said "au revoir" to the Blackberry, being told that their emails risk falling into foreign hands because the Blackberries use U.S. and U.K.-based servers.
Apparently, though, some French officials are as hooked to their Crackberries as I am, indicating in the same interview that they are using theirs secretement!
(I have this vision of Peter Sellers as Inspector Clouseau, stumbling out of a Bateux Mouche and falling into the Seine as he secretively tries to respond to an email behind a trenchcoat!)
RIM's response (Blackberry's manufacturer): The Blackberry's encryption system is "the most secure wireless data solution available."
Assez bon pour moi, mais pas le Français.[Read More]
The Times of London is reporting that News Corporation has been in discussions around swapping MySpace with Yahoo! in return for a 30 percent stake in the "enlarged group."
It also suggests that the talks could collapse after the departure of former Yahoo CEO Terry Semel earlier this week.
TechCrunch's Duncan Riley deconstructs the Facebook v. MySpace conundrum (structured vs. unstructured, GenX/Y vs. Tweens, etc.) , suggesting that strategically a Yahoo/MySpace tie-up may not make sense, but that the numbers could add up.
BuzzMachine's Jeff Jarvis believes this is what could focus them (Yahoo!) as "a social media company." They'd have services like "email, Flickr, Del.icio.us, chat, personalization, RSS," but these could "become aps (sic) in a larger social world of MySpace and beyond."
Such apps could become widgets, which could also become portable to virtually any other location on the Web.
Me likey the syndication strategy -- the emerging Web is about services, not destinations -- and the more useful services developed by Yahoo, Google, and others, the more advertising and marketing dollars that will flow to those properties.
Will the old new media meet the new old media to make the new new media more viable?
But hey, what about that $1B search deal announced last August between Fox Interactive Media and Google. You know, the one where Google has an exclusive for search across MySpace???![Read More]
Yesterday, the New York Times published an article about the dirty little secret behind "cookies," the files that many online advertisers, publishers, and advertising networks drop onto users' hard drives.
Such cookies can admittedly be useful to consumers (cookies help prevent you from having to log in to the same site over and over and over again), as well as to businesses trying to ascertain the number of "unique visitors" who visit their site.
But as the Times' article points out, the online ad measurement cookie starts to crumble before even getting out of the oven. Why?
Geeks like me delete their cookies on a fairly regular basis. Some 7.1 percent of geeks, according to a comScore panel survey conducted late last year.
We're known as "serial deleters" (I'm not even going to go there), but unfortunately for advertisers, we account for a "grossly disproportionate" share of the ad server traffic, having received some 35.3 percent of the total number of cookies observed in the study.
So after reading this piece yesterday, I laughed out loud today when I saw this Wall Street Journal article today about "behavioral targeting" (registration required).
In summary, the article explains how many big advertisers are turning to behavioral targeting -- using cookie-based targeting across a large swath of different Web sites to try and target a specific demography with online ads -- to try and create more efficient and effective online advertising buys.
The problem is, they're very likely way overcounting the number of actual unique visitors out there, which means advertisers are paying to reach a bunch of "unique visitors" who aren't very unique at all!
Turbo Thought: Target geeks like me who frequently delete their cookies. Even though every other demography you're targeting could be completely miscalculated due to this 30+ percentage differential, you'll know for sure you're getting to the "serial deleter" demographic!
Fresh cookies all around!
All of this becomes even more amusing when you think about the size of the recent deals in this space -- Google paying $3.1B for DoubleClick, Microsoft acquiring aQuantive for $6 billion, WPP paying $649 million for 24/7 -- businesses all apparently constructed atop a fragile cookie measurement foundation.
As Cookie Monster himself would say, "Me love Santa's cookies!"
And Google's, and DoubleClicks, and everybody else's!!!
Cookies everywhere and all over the world and for everybody!!![Read More]
turbotodd 100000388Y Marcações:  public_policy ceos_shown_the_door google yahoo 3.706 Visualizações
Terry Semel is on his way out the door as CEO of Yahoo, to be replaced by that original Yahooligan, Jerry Yang.
Ah, I remember when Jerry was a wee lad, walking up onstage to accept the "Best in Show" at Internet World in San Jose way back in the Jurassic Web age of 1995. Now just look at 'im!
And while Yahoo seems to be firing on a few cylinders, Google seems to be hiring at full speed ahead just up the coast a bit, particularly in the, oh, say, blogging slash public policy arena.
Andrew McLaughlin, Google's director of "Public Policy and Government Affairs" (read: lobbyist) announced his new blog earlier today, and me likey.
Andrew will be blogging on issues his group is working, including privacy, child online safety, copyright and trademark protection, patent reform, and other relevant topics.
Check out Andrew's first post here. But don't stop at the lobbyist's office.
Be sure to scroll down and see all the other Google blogs.
There's some serious bloggin' action goin' on out there at Google in Silicon Valley, and me likey that, too.
AdWords API, Ajax, Custom Search, Google Gears, Google Reader, Google Mac...you have questions, they've got a blog that tries to give some answers.
Might they have a blogging job for Terry Semel??? Topic: Google Competitors Looking For New Oxygen
Me, I'm gearing up for my own visit to the Left Coast, my first since the search-cum-Buick Invitational out to San Diego in January.
But fear not, I plan to be back out of Kal-ee-forn-i-ay long before folks start lining up for all-nighters at the Cingular stores to be the first in line for their iPhones.
I know the makings of a stampede when I see one.
Me, I'm still trying to recuperate from my U.S Open anxiety, but the rest of the blogosphere is all Apple iPhone talk all the time, apparently now eight hours at a burst.
The latest headline: iPhone is expected to deliver up to eight hours of talk time.
That's a big deal, at least in terms of expectation setting, because there's been tremendous criticism about the built-in battery that a user couldn't replace with an already charged backup.
It also helps if you got yourself a long-winded teenager stuck at the mall...be sure to upgrade that ATT plan!
Me, I hope never to have to abuse my Blackberry Pearl with an 8-hour conversation, but then again, nobody really wants to talk to me, and I can always buy a backup battery, so this isn't an issue pour moi.
As if Apple and the iPhone wasn't already sucking up all the oxygen on Planet Earth (what's left of it), and if you've not read or heard enough about the cult of Steve Jobs lately, New York magazine has a great feature by Silicon Valley journalistic hit man John Heilemann entitled "Steve Jobs in a Box."
"Steve! Are you in there!? Steve??! Do you need help getting out of the box, Steve?!!"
It's juicy, long format, going-deep-into-Steve's ego id and psyche kind of stuff technojournalism, complete with Heilemann's breaking out Jobs' career into three "acts."
Could there be a Metropolitan Opera version waiting in the wings, complete with Bill Gates starring as the Devil himself?
Wait a minute, this oughta be a Pixar/Disney film, NC17 edition.
Oh well. You'll just have to head over to New York mag online for the current installment.[Read More]
The Republic of Argentina must be a happy place.
The country's motto is "En union y libertad." In union and freedom.
It's native son, golfer Angel Cabrera, is free himself this morning from the constant chains of doubt as to whether or not he can "close" on the golf course.
As he walked up the 18th fairway of Oakmont yesterday afternoon, his victory not yet assured until native Pennsylvania son Jim Furyk foolishly tried to drive the green on crazy difficult 17, and Tiger Woods left himself a putt on 18 wide enough to park John Daly's merchandise trailer, Cabrera seemed both humbled and elated.
Anyone who calls themselves a golf fan watched and waited with baited breath as Woods and Furyk attempted to dim Cabrera's time in the sun, but fight as they might, it was not to be.
It was the Argentine son's moment, and it was most well deserved. Angel Cabrera won the 2008 U.S. Open golf tournament.
Thanks to Oakmont for preparing a course that made the golfers think and not just swing, and thanks to the U.S.G.A. for an excellent 2007 U.S. Open.
They've raised the bar for themselves and Torrey Pines in 2008.[Read More]
turbotodd 100000388Y Marcações:  sicko intellectual_property healthcare digital_media 3.813 Visualizações
Poor Michael Moore can't get a break.
His new "scathing look at the healthcare industry and pharmaceutrical companies" (NewTeeVee's words) is scheduled to debut on June 29th, but some folks who can't wait for Dr. Moore to arrive at the cinematic E.R. are getting some early viewings on TorrentSpy and other illegal file sharing technologies nearest you.
Apparently, Dr. Moore's hip to that sharing program, reports NewTeeVee, "as long as they're not doing it to make a profit off it."
I wonder if Bob and Harvey Weinstein, whose Weinstein Company is distributing the film, share Michael's freewheeling downloading sentiments?
Michael, it may be time for a second opinion.
Meanwhile, tell Bob and Harvey they'll have at least one honest paying customer in Austin, Texas.
Oh thank heavens for my IBM HMO plan...just in case "Sicko" turns my stomach at the state of American healthcare.[Read More]
turbotodd 100000388Y Marcações:  good_marketing_gone_bad paul_revere google boston ebay 3.837 Visualizações
It seems I arrived in Boston just in time for the 2007 edition of the Boston Tea Party, only this time the Redcoats and Patriots were replaced by Google and eBay.
Quick, somebody track down Paul Revere!
eBay earlier this week announced it was pulling its U.S. search advertisements placed through Google after Google announced it was going to be holding a "Freedom Party" this evening which would coincide with the opening of eBay's annual user conference.
According to an account in the Wall Street Journal, the "freedom" theme of the Google party to be held for eBay sellers would be situated near the spot of the original Boston Tea Party.
The party was expected to include free food and messages, but BYOCOT (Bring your own crates of tea).
The freedom theme, of course, being a reference to try and get eBay to let its users unenslave itself from PayPal and be able to use Google's Checkout online payment system as well.
Google's apparently the one who checked out. Its party has been cancelled, Google's tail is between its legs, there's a whole bunch of unused crates of tea, and I rented a Mohawk Indian costume for nothing.
Anybody up for joining me for a beer at Cheers instead?[Read More]