Todd "Turbo" Watson -- IBM Corporation
turbotodd 100000388Y Tags:  robert_scoble facebook google social_networking 1 Comment 4,908 Views
Robert Scoble clearly didn't have enough to do this weekend, so it seems he spent part of it with a camera filming himself in front of a whiteboard.
Must see TV?
Actually, yes, if you're interested in the directions that search marketing and social networking may be headed.
In the three videos, Scoble deconstructs Google, techmeme, and Facebook -- what makes them work, and why -- and suggests that in four years, the people-powered networks of search tool Mahalo and social grapher Facebook could very well push the Google Goliath aside in favor of more integrated social search and networking.
Whether you agree with Scoble's thesis or not, he puts forward some provocative comments, such as "Google does not understand social behaviors," and also criticizing Google for not leveraging their own social networking engine, Orkut, in their own search results.
As I've started to use Facebook more and more, I'm realizing its virality and usefulness is tied directly to my social "graph," the "friends" I'm linked to. And that is something that is uniquely absent from the Google experience.
Also, now that the Facebook f8 platform is allowing applications to be submitted and integrated into one's Facebook profile, suddenly the noise and utility filter for accumulating applications is governed by your network.
Meaning, it's the idea of six degrees of separation evolved to some useful end. I don't need to traverse an endless listing of widgets and gadgets. Suddenly, I can get personal recommendations for cool new tools because my own network is providing them.
Example: If John adopts the new "Video" application on Facebook, and suddenly John's friend Suzy sees that John is using that tool, because Suzy trusts John she'll be more inclined to both learn about and install the new application.
And so on, and so on, and so on...pretty soon you've got a powerful and very personal network.
Personal trust equals action. And, as Scoble suggests, "Facebook has learned how to lock out SEO."
In this new socially networked world, the trust now comes from your network, not from Serge and Larry's beauty contest patent (SEO), a system around which an entire industry has sprouted and which, at the end of the day, comes down to gaming the system.
With the tipping point meeting the wisdom of crowds, however, trust trumps rock, paper, and scissors.
I know you, I trust you, therefore I'll take your advice and follow your lead instead of having some algorithm attempt to filter it all for me. It's the trust network.
Some are suggesting the videos are a long commercial for Mahalo.
I'm not so sure Scoble likes Calacanis that much, and in any case, the larger points ought not be missed by all the noise from the naysayers and piler-onners (including that incessant beeping on KyteTV where the chatterati comment realtime on the video streams).
As for me, I spent my Saturday afternoon watching da Vinci like flying machines fall off a scaffolding at the Austin Red Bull Flugtag.
But I'm glad Scoble was so productive. I like what he had to say, although I'm still trying to connect all his dots.
As for Google, well...Scoble gives 'em four years to connect theirs.[Read More]
turbotodd 100000388Y Tags:  privacy robert_scoble facebook digital_media social_networking 4,456 Views
There's no better way to start the new year than a good blogosphere brouhaha, and Robert Scoble's Facebook data export escapades certainly served as a good launching point for such an incident.
Perhaps they might have picked somebody else with a little lower profile to go and shut down?
Turns out for the good, methinks, as it led to an interesting dialogue about who owns all that data floating around out there: the Internet entities or the yous and mes of the world.
I suppose it was inevitable such a discussion must emerge, and preferably sooner rather than later.
These NetCos are making millions of ad dollars off of yours and my information, leveraging our personal information to serve more targeted ads and hopefully, in the process, helping create a more efficient market between consumer and commercial enterprise.
I'm all for it. The more I watch Facebook blossom, and the more people I find on it, the more useful I think it is...and the more concerned I get about our individual and collective privacy.
Whose data is it, anyway, you ask?
I would argue at the end of the day that it's my data, and that I'm putting it on loan to these sites because it's a fair exchange for mutually beneficial value.
But as Nick Carr observes, none of us is in this alone: "...if you happen to be one of those 'friends,' would you think of your name, email address, and birthday as being 'Scoble's data' or as being 'my data.'"
Whose data, indeed? Calgon, take me away...and take my PII with you and put it someplace safe.
So I input my data into your engine -- and share my friends' data as well so that I can stay in better touch with my far-flung friends and colleagues -- and in return I allow the Facebooks of the world to make a little money by having access to that information to provide more targeted marketing.
But by putting a governor on the data export valve, Facebook (and others) seem to be saying they don't trust folks enough to intelligently handle their own information, even as I and others have spent hours inputting said information for the express purpose of facilitating that mutually benefical value exchange (and making them loads o' money in the process).
While I agree with Carr that Facebook has the responsibility to protect our information, Facebook (and others) should focus more on allowing portability of the most basic information (names, email addresses) so that I don't have to enter this information over and over and over and over again.
If they don't, I figure somebody else will.