One of my PR amigos shared this story in The New York Times about the National Football League banning Twitter from team meetings or coaching sessions.
(I'm referring to American football, with the not-round ball, for my global friends reading this post : )
The story points out that the N.F.L. doesn't currently have a social media policy, but is apparently working on a policy that would apply to the use of social media sites on game day.
That's one way to get into the game.
I must say, from the time I could crawl I started to watch my beloved Dallas Cowboys on a small black and white Zenith, I've been a huge football fan (I'm a huge fan of the other, more global, futbol, just so we're clear).
I played tailback, free safety, roaming linebacker, and even tight end during my own Texas football experience. Those two-a-days in the Texas heat were enough to push many a kid out of football and onto the golf team.
But, I've always and will continue to be a fan, and for my money, it only stands to reason that my fellow fans and I would like to be able to follow some of our favorite players via Twitter, on or off the field (So okay, maybe not from the locker room!)
Unfortunately, the N.F.L.'s draconian lockdown of all things digital would suggest they have some catching up to do in the second half.
Though I can understand the concern about players giving away competitive advantage (information about injuries that aren't public, playbooks, etcdf.), I think there's probably a nice middle ground that could be reached that brings the players and coaches closer to the fans (and vice versa) without giving away the game plan.
I will happily offer up my services to consult with them and investigate just how the social media could be embraced in a way that keeps the fans close to the game while keeping useful and actionable information about players, plays, and strategies just that: actionable and useful.
Meanwhile, know that you can follow the NFL on Twitter via @nflRead More]