The Times of London is reporting that News Corporation has been in discussions around swapping MySpace with Yahoo! in return for a 30 percent stake in the "enlarged group."
It also suggests that the talks could collapse after the departure of former Yahoo CEO Terry Semel earlier this week.
TechCrunch's Duncan Riley deconstructs the Facebook v. MySpace conundrum (structured vs. unstructured, GenX/Y vs. Tweens, etc.) , suggesting that strategically a Yahoo/MySpace tie-up may not make sense, but that the numbers could add up.
BuzzMachine's Jeff Jarvis believes this is what could focus them (Yahoo!) as "a social media company." They'd have services like "email, Flickr, Del.icio.us, chat, personalization, RSS," but these could "become aps (sic) in a larger social world of MySpace and beyond."
Such apps could become widgets, which could also become portable to virtually any other location on the Web.
Me likey the syndication strategy -- the emerging Web is about services, not destinations -- and the more useful services developed by Yahoo, Google, and others, the more advertising and marketing dollars that will flow to those properties.
Will the old new media meet the new old media to make the new new media more viable?
But hey, what about that $1B search deal announced last August between Fox Interactive Media and Google. You know, the one where Google has an exclusive for search across MySpace???![Read More]
Todd "Turbo" Watson -- IBM Corporation
Matching: myspace X
Well well well, in the time it took me to drive from one end of the Strip to the other, to the Mandalay Bay Convention Center where The Cable Show is being held, Valleywag reported that Photobucket will be acquired by acquisition-hungry News Corp's MySpace.
We heard most recently from these two when MySpace wouldn't play nice and let the nice little Photobucket streams into the MySpace walled garden after several Photobucket streamers started placing video ads for the new "Superman 3" movie into their streams.
(Apparently, the advertising helped! At least in its own little way: Spidey 3 brought in a cool $148 million over the weekend.)
TechCrunch says the deal's for real. Matt Ingram says the deal makes sense.
Turbo's Take: If a picture's worth a thousand words, a full-on firehose stream of a few million of them has gotta be worth $250 million.
Can't we all just get along?
Apparently, we can.
Mashable is reporting that Photobucket and MySpace have now kissed and made up, with Photobucket video embeds once again working on MySpace pages after being forced to stand in a virtual corner for the past two weeks.
But Mike Arrington wants to know "who blinked first and why," explaining that Alexa data suggests Photobucket got a PR boost from the controversy as opposed to what many would have expected to be a significant traffic decline.
Bad news is apparently better than no news at all.
Speaking of PR, DoubleClick is going on a rebranding offensive with an excellent example of new media communications online via a site called "Nervecenter," complete with chic video interviews with CEO David Rosenblatt, who speaks about the new new DoubleClick and the opportunity ahead for "redefining the digital space."
Alas, the redefinition does not seem to have been redefined prior to the announcement of Google's intended acquisition of DoubleClick, which means there's no lipstick to be found anywhere on the "Nervecenter" site about the looming privacy pig...or was that an elephant???
In any case, the "Nerve Center" is (mostly) very well executed -- long on style, shorter on substance -- but struck a nerve with me by not having any RSS feeds in sight?
What does one have to do to get a subscription around here? Drop a cookie?[Read More]
MySpace is attempting to lure the wisdom of crowds as they try and take on Google News and Digg.
The TimesOnline is reporting that MySpace is going into the news business with a service that will scour the Internet for news and let users vote and rank and rate the most popular ones.
But MySpace is owned by News Corp...aren't they already in the news business?
Might MySpace's real motive be to get into the portal business?
Only time -- and a contracting or expanding ad rate card -- will tell.[Read More]
MySpace exerted its alpha social network dominance overnight when it began blocking all Photobucket users from posting their videos to their MySpace pages.
As Mike Arrington reported on TechCrunch, "This is a major blackout, affecting millions of embedded videos." And yet, interestingly, videos from other competitors like YouTube "are still working fine."
Photobucket has become a massive create hub for building and sharing photos, graphics, slideshows, and videos to Web sites everywhere (they recently added a "Video Uploader" capability that allows users to submit video via their Webcam...scary, I know...that video you make for Grandma will never be the same).
A lot of folks aren't very happy about this situation, but Robert Scoble observes that you essentially get what you pay for when you use a free hosted service like MySpace. You sign up for the Ts and Cs, they can block services such as videos from Photobucket. Scoble suggests this will "chill investment in parasitic services for MySpace."
Although from a PR perspective, one ponders whether MySpace might have given its millions of users (many many many of whom are Photobucket users) some advance notice (I didn't get an email) about the block.
No use sending the MySpace Photobucket video natives off into the cyber jungle in a complete tizzy.
"Get your camcorders fired up, folks, we're going shootin'!"
As the MySpace "About Us" page indicates, you can "...create a private community on MySpace and you can share photos, journals, and interests with your growing network of mutual friends!"
But please, no videos....at least, none from Photobucket.[Read More]