Twitter in 30 Seconds
turbotodd 100000388Y Comments (2) Visits (3368)
The Twitterverse as we know it could be coming to an end.
TechCrunch's Duncan Riley reported yesterday that some users had reported spotting ads in their Twitter streams.
I've seen no ads myself, but let me just say this about the whole notion: What took them so long?
Riley suggests it was a "build the audience and the money will come" Valley mantra.
Whatever the delay, it would be hard to imagine Evan Williams and his Obvious Corp. are in this for charity.
Even if they were, after providing such a powerful (if sometimes intermittent) service, it's hard to argue about them wanting to get some return on their investment in money, time, blood, sweat, tears, etc.
In a quick survey TechCrunch conducted, where they asked the question, "Do you support ads on Twitter?", nearly half responded "No, keep it ad free."
If not ads, then what?
I guess another option is an SaaS subscription model, but only a select few are getting away with that (I pay 37Signals $7 a month to be able to email myself reminders, for Heaven's sake, so I guess anything is possible).
But the ad play seems self-evident, and I wonder what did take so long (probably building up that massive audience).
Advertisers are looking for attention getters, and Twitter is one of the best attention getters going.
If Obvious can find a way of introducing ad bits logically into the Twitter stream without being too invasive, then we the general public get the benefit of the underwriting of a valuable service and Obvious gets their Dilbert pellets.
Lots of them.
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