Too Much Text, Not Enough Social
turbotodd 100000388Y Visits (2121)
I humbly bow before the American football gods this morning and concede the defeat of my Dallas Cowboys to the Washington Redskins.
The Redskins, of all teams to lose our first game to.
I imagine there were quite a few text messages zipping back and forth between Redskins and Cowboys fans in the D.C. and Dallas areas yesterday evening.
And if so, well, they'd just be a small few of a much larger trend, with The New York Times reporting Nielsen Mobile statistics that would suggest American cellphone subscribers sent more text messages in the fourth quarter of 2007 than they did make phone calls.
And the increase can apparently be chalked up to the increased ubiquity of mobile devices having QWERTY-style keypads, whose users apparently send 54 percent more text messages than those using traditional phone keypads.
Brand management firm Cone also released an interesting study, one centering on social media which found that almost 60 percent of Americans interact with companies on a social media Web site, and one in four more than once per week.
The Cone Business in Social Media Study revealed that 93 percent of Americans believe a company should have a presence in social media.
Further, 85 percent believe companies should not only be present but also should interact with consumers via the social media.
So, in case the message isn't loud and clear, there are two signals chiming through here:
If you're a company without a presence in the social media, get one.
If you're a company with a presence in the social media but none of your employees are out there representing your brand, find some.
Your customers -- prospective and existing -- are apparently interested in hearing from you.
As Mike Hollywood (great name), director of new media for Cone, said in the release announcing the study:
"The news here is that Americans are eager to deepen their brand relationships through social media...it isn’t an intrusion into their lives, but rather a welcome channel for discussion.”
Only those companies who welcome their employees' participation in the social media can, in turn, welcome that discussion with prospective customers.
Of course, you could just continue on with the neverending and typically dull corporate soliloquy.
To be social, or not to be....