turbotodd 100000388Y Visits (2688)
I've long been a big proponent of collaborative filtering and what's come to later be known as "crowdsourcing."
Since I first started at looking at Amazon book ratings, and since I first started listening to Pandora radio stations, I have been amazed at the ability of computer systems to help generate content recommendations that match my "profile."
Yeah, sometimes Amazon makes the mistake of selecting books that are way out of my interest range, mostly due to correlations probably made based on gifts I've bought for others.
But still, by and large, I've always enjoyed the recommendation engines across a variety of services, if for no other reason than to gain insight into myself, but also in hopes of identifying other content that I might find useful (filtering and recommendation engines' generally intended purpose!)
As a marketer, this is of obvious interest to me. But it's more interesting to me as a person. I often don't know what I know until some system points out that I know it.
Which is why on a recent trip to Netflix, I was most fascinated by the "Movies You'll Heart" feature, which I hadn't tried out before.
Why? Because I hate taking the time to fill out profiles, etc.
The good news about Netflix's recommendation engine was, all you need to do to set it in motion is take about 5-10 minutes and rate a bunch of movies, then voila.
I did it earlier today, and of the 18 movies it recommended based on my initial profiling, about 14 of the 18 selections were movies that I would have highly recommended to someone based on my own interest, which I figured was a pretty good threshold from which to start.
As I rate more movies the recommendations are expected to get even better, but I point out this obvious capability for existing Netflix subscribers, because it pointed out my own inadequacy for "Toddsourcing" on Netflix and other sites with similar capabilities.
I have to be willing to give a little to get the value that the Toddsourcing could provide, but I'd been too social media lazy to take those initial steps. Probably because doing so felt too much like work!
In any case, I'm very glad I took those 5-10 minutes to do so.
I learned a lot about my own movie interests, and I also got immediate value (my Netflix queue for streams and DVD mailings is now neck deep, as opposed to completely empty), and I'm now curious enough that I'll likely explore where Toddsourcing takes me moving forward in terms of other recommendations.
Now, if you'll excuse me, I have a movie to watch!