One of IBM's emerging Web 2.0 technology solutions appeared on the Doppler radar screen late last week at AccuWeather, Inc.

AccuWeather will be using our new QEDWiki enterprise mashup maker to empower employees and customers alike to create widgets and other do-it-yourself applications -- in essence, allowing them to create their own customized weather forecasts.

Such reports could include current everything from forecasts for over 2.7 million locations worldwide to real-time Local Storm Reports, as well as Doppler Radar with StormTimer forecasts for anticipating arrival times and conditions of severe weather. You can learn more about how IBM and AccuWeather are mashing up weather forecasts here.

In other news, a whole other storm system is moving onto our customers' horizons with today's announcement of IBM OmniFind Discovery Edition Version 8.4.

OmniFind helps businesses combine a real time understanding of user intent with application context to optimize the relevance of the information delivered. In other words, it helps give the people what they want while surfing your Web site.

As an example, mail order seed distributor Johnny's Selected Seeds used OmniFind to develop and optimize its online store, featuring advanced search and navigation capabilities that helped customers better find pertinent product and reference information.

This, in turn, led to a nearly 32 percent increase in online sales, and a 17 percent increase in adverage order value.

Read more about Johnny's implementation of OmniFind.

Tags:  innovation weather_forecasting web2.0