Today's Information on Demand Conference Announcements: Knowing What You Don't Know But Need to Know
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I had to take four Advil over the course of the afternoon, but I think my Wayne Brady headache is gone.
I'll be sure to take prophylactic measures the next time I watch "Whose Line Is It, Anyway?" so I stave off the headache in the first place.
This afternoon presented a rush of announcements, demos, previews, and despite the fact that they call me "Turbo" around these parts, I simply couldn't be everywhere.
So, here are the highlights of the day I've been able integrate from the information I've been able to gather:
I had occasion to hear Jeff Jonas, the Chief Scientist for IBM's Entity Analytics team, speak about some of the capabilities of this technology earlier this PM, in a session entitled "Entity Analytics: An Innovative Information Service Serving Threat and Fraud Intelligence."
In it, Jeff explained that this technology is about how "data finds the data...relevance finds the user." His example: Think of some guy, in Vegas, who is arrested by a casino and ends up in the klink.
Six months later, an employee of the casino goes and changes a phone number in the HR database.
Turns out, that employee's new number was linked to the bad guy, and it turns out it it was all an inside job.
I'm callin' this one "Ocean's 911."
You get the picture. When that raindrop hits the puddle in your database (figuratively speaking), you want alarm bells going off so that you know what you don't know.
Check out Jeff's blog to learn more about this phenomenon (among other things).