The man who brought us "Survivor," Mark Burnett, is panning for gold with a new reality game show entitled "Gold Rush." But don't look for it on CBS...it will air via the Web.
The real-life reality treasure hunt will air exclusively on AOL.com...how weird did that sound?...and will track "real-life challengers searching for hidden treasure across the U.S."
Clues will be placed throughout AOL.com, AIM.com, Moviefone.com, and MapQuest.com, and will also be promoted on other media, including TV, print, and wireless.
Burnett made a pretty bold statement in the press release and in an interview on CNBC's "Power Lunch": "The time slot between 9 am and 5 pm is the new 'prime time'."
My hats off to AOL. Finally, finally, finally, a major media property is going to lead with the Web and use the unique interactivity and involvement it can create with a mass audience.
I don't know Jack about the game other than what I read in the press release and online, but I already predict another hit for Burnett. Such a move is way overdue, and the only inevitable downside is the dramatic decrease in American worker productivity once the "Gold Rush" is on!