The Coffee and Search Wars of 2008
turbotodd 100000388Y Visits (2282)
Nothing like a little jolt of java to get your heart racing.
Speaking of which, my heart turned out just fine, thanks very much.
My cardiologist ran one last test yesterday (after the "nucular" stress test isotopes indicated that everything was just fine) to make sure that I had no holes in my heart.
It was most encouraging to hear there were no holes, despite rumors to the contrary.
Of course, it seems that there are also no holes in McDonald's new coffee assault on Starbucks, either.
Ronald McDonald is going all upscale java on us, with Mickey D announcing that they will soon open a coffee bar inside each of the company's 14,000 stores around the globe.
That's a whole bunch of McDonoespressos.
Even better, the new McDonald's lattes and mochas will be 60 cents cheaper on average.
I'm lovin' it (I have a McDonalds right down the street from me...but then again, who doesn't, and isn't that kind of the point?!!)
Starbucks apparently won't take Ronald McDonald's coffee assault lying down, with company founder Howard Schulz returning to the helm as CEO after a seven-year coffee break.
Meanwhile, if you're looking for Microsoft's search strategy, you'll have to take a Viking ship across the North Atlantic and over the fjords to Norway.
According to ZDNet's Between the Lines blog, Microsoft is offering up $1.2B in cash for Fast Search and Transfer (FAST), a longstanding player in the enterprise search market (even IBM has been known to use FAST for search services...wonder if that will change and how FAST!).
ZDNet points out that FAST will fast be integrated into Microsoft's Office SharePoint Server, while other components could be integrated into its consumer search efforts.
Now the only question is, how FAST will the other search players be swooped down upon like prairie dogs in the open desert (Autonomy, Vivisimo, etc.)
Only time will tell...in the meantime, their own CEOs can patiently wait out the hawks at a McDonalds and save at least a good 60% on their tightening coffee budgets.