Thanks, Milton...and Google...and Yahoo...and Microsoft
turbotodd 100000388Y Visits (2030)
You can read more about Mr. Friedman's life and legacy in The New York Times' detailed obituary -- they do it far more justice than could I.
And as to the Sitemaps agreement, allow me to explain.
Sitemaps are an important way for Websites to point out which areas of their site that search crawlers should visit to ensure that the site is getting maximum coverage in that particular search engine.
Essentially, a sitemap is an XML file that lists the URLs for the site and some additional metadata about each URL (when itt was updated, how often it changes, its relevance and importance, etc.) so that search engines crawl it more effectively.
Think of it as a sort of traffic cop for search engines.
Though this initiative originated with Google's Sitemaps, Yahoo and Microsoft have also come to the table to announce their support for the new 0.90 sitemaps.org protocol.
Yeah, it's pretty geeky stuff. But it's also important cross-industry collaboration that, when taken advantage of, has the potential to help your site become more findable across these key search engines.
That means your goods, your services, whatever it is you're selling can become more findable across these three search engines. That's all good.
I don't know who, if anybody, played Switzerland in this deal, but kudos to the "coopetitiveness" shown by these three competitors. Far as I can tell, everybody wins on this one.
The free market works. Thanks, Milton. God Bless and Godspeed.