TED Gets Digital, Conde Nast Announces Its New "Portfolio"
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However, now the "Technology, Entertainment, and Design" (better known as "TED") conference has gone full on digital, announcing a revamped Web site yesterday that now offers 100 of its 20-minute sessions.
If the BMW-sponsored "Ted Talks" from last year were any indication, this is some Prime Grade A content being offered up to the world gratis, ad-subsidized and now opening up content from this previously walled garden conference.
Muchos gracias, Ted...now build a full-fledged social network and bring what must be an enervating meatspace mingling experience to the Web and you'll be well on your way to the killer virtual conference app.
Speaking of great content, check out Conde Nast's new "Portfolio" business magazine in both bits and pulp.
I never considered myself much in the Conde Nast demo, but the online version of Portfolio is quite elegant, with plenty of white space and some compelling content in and of its own right (start with Matt Cooper's blog digestion of last week's news, "Imus Out").
One part Slate, one part Forbes, one part Huffington Post, the new pub makes its business rich info easy to consume, with obvious but appropriate sections like "Business Travel" and "Executives."
But hey, it's a "beta," so there's plenty of room to grow. (And in the spirit of full disclosure, it seems IBM is buying some ads there...good for us!)