Slam Dunk in the Cloud?
turbotodd 100000388Y Visits (2343)
That was some game in the NCAA men's Final Two last night between Kansas and Memphis.
Mario Chalmers three pointer to tie the game and take it into OT was just breathtaking.
Kudos to both teams for some very exciting and, at times, breathtaking basketball.
I, of course, had no dog in this fight (my Texas Longhorns split the scene a couple three rounds earlier), but it was sure fun to watch the drama unfold on the courts of the Alamodome.
The Google Developer Blog explains that the Google App Engine is a developer tool that "enables you to run your Web applications on Google's infrastructure," with the goal being to make it easy to get started with a new web app, and then to "make it easy to scale when that app reaches the point where it's receiving significant traffic and has millions of users."
Like an OT slam on ESPN.com during the Final Four???
One outfit not likely to be using the new Google platform cloud is the European Union, whose Article 29 Working Party issued a report questioning the need for Google and other search engines to store Europeans' data for 12 months and beyond.
Fleischer goes on to explain that "It is the result of engineers painstakingly analysing the patterns in our server logs to improve the relevance of our searches. At the same time, we have developed privacy policies designed to give users choices over the information they share with us."
So, to net it out and to be fair, Google gives you a choice -- you can park your cookies with them for 18 months or you can go use another search engine.
To do otherwise would be not to take advantage of all those "patterns."
To see your patterns on Google, check out your Google Web History sometime (you must be signed in to your Google account).
If that's not simultaneously the scariest and yet most fascinating thing you've ever seen, my nickname's not Turbo.
By way of example, just this past week I was doing some research on the use of social media via Google.
Following are a couple of queries that appeared in my search history:
3:32pm -- Searched for "Jihad"
The history also included several links I clicked on as a result of these queries.
I probably could have thrown in a couple more for good measure, but the point would remain: Why in the world was I looking for information on "jihad" and "Al Qaeda"?
In all actuality, I was searching for an image to include in a presentation, one that would help me best represent "Al Qaeda" as an example of how various organizations, political parties, etc. are using the social media to connect, collaborate, and conspire.
I was not looking to jihad or to join, assist, or support Al Qaeda in any way, shape or form myself.
I was looking for a picture.
But interpreted in the wrong context, that information, associated with my Google cookie and, ergo, my account, could be most devastating.
"IBM marketing guy targeted as Al Qaeda virtual collaborator!" go the headlines.
My recommendation: Use your Web history and cookies associated with your searches on search engines judiciously.
Sure, you probably have nothing to fear.
Until you do.