eMarketer -- "the first place to look" for all things online marketing and advertising -- predicts in an article posted yesterday that, despite the looming economic rough patch, U.S. online advertising will grow continue to grow the rest of this year by 23%.
That's apparently a reduction, but even so, it will continue to top total media ad spending in terms of growth.
Gee, I wonder why they'd ever project such a thing.
Could it be because online advertising it actually works? Or that you can actually measure its effectiveness?
Or because that's where many advertisers' audiences are increasingly spending most of their media time??
Not surprisingly, search will account for the largest portion of online ad spend, at 40%.
Display ads are expected to follow at 21.1%
And why will marketers continue to spend at all through the downturn?
Says Bear Stearns analyst Alexia Quadrani, "Many marketers face an extremely competitive landscape with products that aren't very different and need to advertise to get consumers to continue to buy their goods."
Gee, Beav, maybe there could be something to this whole Intertubes thing, after all.