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1 localhost commented Permalink

I'd tell you to take a look at Atom as well, but I can't point you to a generalist page about Atom. RSS 2.0 enabled podcasting (with its [code][/code] tag). I think Atom provides the ability to generalize syndication of any media (that is, any media which do not require an active connection).Something else which interests me with web feeds (regardless of whether they're RSS or Atom) is that they're proving, if inadvertantly, the value of XML. You have all of this content circling around the web now in semi-well-formed XML, which makes it easy, trivial, to write tools to snarf the content and do something with it.Microsoft's proposed extensions to RSS (Simple Sharing Extensions, http://msdn.microsoft.com/xml/rss/sse/) could be revolutionary, if widely adopted. Now feeds are one-way. With SSE (and believe me, I am no MSFT champion), you add the ability to be two-way.So, here's a hypothetical idea, you're in marketing, you'll appreciate this: a feed of on-demand marketing lit, mixing text and multimedia. Customers sign up with their favorite SSE enabled reader. Now, you send out a promo, maybe a flash thing, and the call to action at the end is a small form that the customer fills out, within the flash applet, within the reader. They never leave the reader, the current page. The applet transmits the data back to your server using SSE. Benefit to the customer: no context change, no need to "check" your web site on a regular basis. Benefit to you: by being less annoying, potential to reach many more customers, by making it easier to interact, potential to return many more leads.(I'm reaching a bit here, I haven't read through the proposal.)

2 localhost commented Permalink

Sorry about that, there's supposed to be a [b]<enclosure>[/b] tag in there where there's a big blank line.

3 localhost commented Permalink

I'll shut up soon, honest. Read this: "How feeds will change the way content is distributed, valued, and consumed" http://www.burningdoor.com/feedburner/archives/001518.html from the C?O of Feedburner.

4 localhost commented Permalink

EPC, thanks for the tips on the Sharing Extensions. The scenario you describe is not dissimilar to some proprietary mechanisms for conducting similar two-way exchanges (Bitpipe does something along these lines using Adobe technology). Let me pose this question: Can these extensions be put in a secure wrapper so we don't have to worry about our information distributed in the clear? Would it be standard SSL, or another mechanism?