Radiohead's New Rainbow, Facebook's 15 Minutes On "60 Minutes"
turbotodd 100000388Y Visits (1518)
Well, I finally downloaded Radiohead's new album "In Rainbows."
You know, the one I could have gotten for free if I could have gotten through on that nefarious Web site.
That's okay, it's now available for $9.99 on iTunes, and I had the whole album within a couple of minutes.
I thought briefly about ordering it via Amazon, where the price was $7.99, but then realized that would take a few days and would have interfered with my need for instant gratification, and anyhow, I'd already waited long enough.
So instead here I am, already listening to the second track, "Bodysnatchers," and must say I'm really digging it thus far. Hey, I don't listen to much radio these days unless it's on the Intertubes, so I hadn't heard any of the tracks thus far, and it really is kind of like being in a rainbow.
Just like until this past year, I'm sure none of the producers of "60 Minutes" had ever heard of Mark Zuckerberg.
But apparently reporter Leslie Stahl was able to track him down, and the early puff release from CBS informs us that Zuckerberg doesn't buy expensive clothes and sleeps on a mattress on the floor in a one-bedroom apartment.
Dude, what are you thinkin'? Buy yourself a bottle of '95 Krug, pick up a used Maserati (Just don't drink the Krug while you're cruising 101 in the new wheels, please)!
Cmon, you're the happenin' Web 2.0 geek, the new Bill Gates...go out and live it up a little, will ya?
As to the interview, the release indicates that Zuckerberg's committed to fixing his Beacon advertising system but admitted that it does need work.
What's more interesting about the interview is the fact that the bastion of old media reporting, representing a largely 50-60-ish demographic (and I'm a big fan from way back, the Jeffrey Wigand story being the huge exception, and therefore have always probably been an exception to their Nielsens), is turning to a figurehead of emerging new media to...do what, exactly?
Give Gramma a Facebook primer? Try to lure the young media back to the old?
Whatever the reason, kudos to CBS News for allowing comments on the press release.
One post by "Canaima" suggests that Zuckerberg may have a tall mountain to climb:
What I buy & when I buy it is my own business. Why should I want to broadcast it to anyone/everyone on Facebook or anywhere else, for that matter. It''s not like I''m getting some kind of discount to do so. I mean, what''s the incentive for me to do so? If a company wants me to broadcast that I purchased one of their products, then offer me a discount on the product. Otherwise, stick to your tradional ads, (De)Face(d)book. My privacy doesn''t come cheap, and certainly not free.