Outliers On The Beach
turbotodd 100000388Y Visits (2066)
I'm taking the next couple of days off to go sit on the Redneck Riviera and contemplate the oil rigs out in the Texas Gulf.
Hey, only in Texas can you sit on the beach, watch the seagulls lulling about, watch the flying fish jump across the waves, keep an eye out on the pelicans diving for the flying fish, and all while watching the big oil companies help to make us energy independent in real-time right off the Texas coast.
However, while I'm contemplating nature on Mustang Island, you should start to think about signing up to attend the Information on Demand event in October out in Viva Las Vegas.
I have agreed to make a return engagement to the land of the Flying Elvi, two dollar craps, and casino master data modeling so that I can cover the tidings via the Turbo blog.
I won't put on too heavy of a sales pitch on your attendance at the moment, because the seagulls await.
But let me just lead by saying early bird registration (read: discount) ends on August 31st, and this year's keynote is going to be presented by none other than Malcolm Gladwell.
If you don't know who Malcolm Gladwell is, well, you need to get a clue and go read some of his books.
I've read all of them, and am a regular reader of his pieces in the New Yorker.
Malcolm has a way of looking at the world -- and, in turn, helping others look at the world -- that is very unique and often discounts what is typically deemed to be "conventional wisdom."
In fact, his latest tome, Outliers, will make you downright rethink what constitutes what we've come to define as "success."
For me, this will be sort of a Malcolm Gladwell homecoming.
Back in 2000, right as the air was drifting out of the Web 1.0 bubble, I had an opportunity to attend the Industry Standard Internet Summit out in Laguna Niguel, California.
The roster of speakers and Internet luminaries was mind-boggling, everybody from Bill Joy, the chief scientist of Sun, to Steve Case, then head of AOL, to John Doerr, the venture capitalist and humanitarian.
It was an absolute Internet-oriented intellectual feast, and set amidst the tres chic and gorgeous confines of the Ritz-Carlton Laguna Niguel (where everybody should spend at least one night of their life).
Gladwell's first book, The Tipping Point, had just come out, and what better venue to hear him tell the story behind the story than amongst a gathering of the best and brightest in the technology and media industries.
It was definitely a highlight of the event.
So, you can read more about Gladwell in his bio here, and that's the first reason I'm going to give you for attending this year's Information on Demand clan gathering.
Now, if you'll excuse me while I head to the beach to think about some others reasons I'll start to mete out upon my return.
And for those of you heading out to San Jose to attend the Search Engine Strategies conference next week, I'll be speaking at the event and look forward to seeing you there.