Greetings. As we head into SuperBowl weekend, it seems that from all reports, the Kama Sutra worm couldn't find any love, which is a very good thing. I, personally, wasn't looking forward to rebuilding all the PowerPoints, Word docs, and related intellectual capital I'd worked so feverishly on under such tight deadlines for the past 15 years. And I was glad to have been given the kick in the derriere I needed to update my antivirus update. I hope all of you out there fared as well. Meanwhile, it's time to gear up for that favorite American pasttime, the SuperBowl.
Since my Dallas Cowboys went off their winning streak in the mid 90s, my favorite thing about the SuperBowl has been the TV ads, particularly those $20 million 30 second spots featuring monkeys and sock puppets. Ah, the good ol' days of dot com advertising. I look forward to counting advertising dollars wilting away by the millions per minute on Sunday, and am hoping for some real marketing genius this year. And also wondering what that one big surprise will be.
Fourth and Long
The National Football League (NFL) and IBM recently partnered on an initiative to help the NFL better bring you even better coverage through their NFL Films division by leveraging IBM's digital media technologies. Growing up, I was a huge fan of the NFL Film shows.
Every weekend, I would wait intently for the previous week's recap show -- remember, this was long before ESPN recaps -- and watch and wish that I would grow big enough to play in the NFL someday. Alas, I ended up playing more golf than football, but I can still hear the crunch of helmets and shoulder pads and that narrator's voice.
Next week, after the knee pads and Astroturf have been put away, and the winning quarterback has jetted off to Disneyland, my colleagues at ibm.com and I will take a closer look at the future of sports. Being a sports junkie, nothing is sacred. Golf, NASCAR, the Olympics...it's all fair game and it's all being changed by technology.
Until then, enjoy the game...and the commercials.