No Rest For The Google Mint
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CEO Eric Schmidt explained that "We overspend relative to what people think we should capital..." and ..."underspend on people in, say, customer service because we're automated."
But the Google $$$ printing machine ain't the only thing being automated out in Mountain View.
Search swami Danny Sullivan has also outlined some new changes to its search history system. The feature formerly known as "Search History" has been renamed "Web History."
The feature allows Google to record each and every single search and Web site you visit.
Google is being purposely transparent about the move, but the level of personal data associated to individuals is greater than it has ever been with this move.
On the other hand, the personalization of search brings great user benefits, allowing the consumer to reach back and easily find previous searches or Web site visits (search the searches!).
It's a mixed bag. Become a more informed and educated Googler. Read Danny's post and decide if the privacy tradeoff is worth it for you personally.