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is reporting that News Corporation has been in discussions around swapping MySpace with Yahoo! in return for a 30 percent stake in the "enlarged group."
It also suggests that the talks could collapse after the departure of former Yahoo CEO Terry Semel earlier this week.
TechCrunch's Duncan Riley deconstructs the Facebook v. MySpace conundrum (structured vs. unstructured, GenX/Y vs. Tweens, etc.) , suggesting that strategically a Yahoo/MySpace tie-up may not make sense, but that the numbers could add up.
BuzzMachine's Jeff Jarvis believes this is what could focus them (Yahoo!) as "a social media company." They'd have services like "email, Flickr, Del.icio.us, chat, personalization, RSS," but these could "become aps (sic) in a larger social world of MySpace and beyond."
Such apps could become widgets, which could also become portable to virtually any other location on the Web.
Me likey the syndication strategy -- the emerging Web is about services, not destinations -- and the more useful services developed by Yahoo, Google, and others, the more advertising and marketing dollars that will flow to those properties.
Will the old new media meet the new old media to make the new new media more viable?
But hey, what about that $1B search deal announced last August between Fox Interactive Media and Google. You know, the one where Google has an exclusive for search across MySpace???!