LinkedIn Raises Its Company Profile
turbotodd 100000388Y Visits (2010)
If you're a LinkedIn user of any variety, you probably recognize that one of the self-evident missing components was the ability to hone in and get more skinny on the goings on of a company.
Today, LinkedIn is starting down the road to changing all that and, in the process, becoming more Hooveresque.
As TechCrunch's Mark Hendrickson posts, LinkedIn today is expected to launch company profile pages that serve as "fact sheets" for an estimated 160,000 companies.
These fact sheets will draw on information from BusinessWeek sister company Capital IQ, and will include company descriptions, industries, types, status, websites, etc.
Hendrickson reports that LinkedIn will use information to display recent hires, promotions, top locations for employees, etc.
Think six degrees of corporate separation on steroids.
Of course, as Caroline McCarthy's CNET "The Social" blog points out, "accuracy" is an issue when it comes to the data gathered from LinkedIn profiles.
To get a taste of what the new feature provided, I went in and did a search on "IBM" to see the IBM page.
As promised, it included a list of new hires, recent promotions and changes, and popular profiles at IBM, many of them featuring employees from IBM India, which clearly has a vibrant IBM LinkedIn presence.
It also included the most common job titles at IBM and some basic demography, as well as top schools represented:
University of Texas: 1% (Hook 'em Horns!)
According to LinkedIn, the median age at IBM is 34 years old.
Also of note, IBM employees are most connected to employees at Oracle, Microsoft, and SAP (perhaps that's why the "Career path for IBM employees before and after IBM" also features a seeming revolving door to Oracle and Microsoft?!)
It will be interesting to see how this new feature will be used -- by job hunters, recruiters, employers -- and by how Hoovers and other companies in the business of providing reliable business intelligence respond.
Check out this video to get an overview of the new feature.
Just remember: Everybody -- including your boss -- is watching.