J-E-T-S, Brett Brett Brett!
turbotodd 100000388Y Visits (2007)
I'm not greedy.
All I want is a quarter for every Brett Favre Jets jersey sold in the New York metropolitan area over the course of the next year.
Meantime, I am clearly losing my touch when it comes to keeping up with the news.
First, I thought Brett was staying in Green Bay.
Then I heard he was headed down to Tampa Bay.
The next thing I know, CNBC's Erin Burnett is fawning over the fact that Brett's plane is landing somewhere in New Jersey (Teterborough?).
They're covering Brett's plane landing on the country's leading business channel???
I figured why not pile on. All this Brett talk was a great opportunity to try out the new Google Insights for Search, announced earlier this week and which all the cool Google fanboys and girls are using.
If you remember Google Trends, you're well on your way to understanding Google Search for Insights (man, that's a mouthful, huh?)
Difficult to repeat Google product branding and naming experience, 15 yards, first down!
Except, of course, in this case, you can now look for keyword trends by geo.
Ooohh. What's next, you can map those keywords in a visual Copernican representation via Google Earth????
Okay, user case 1: Test query "Brett Favre"
The activity for queries on Brett's name has been pretty modest from 2004-2007, but as would be expected, it picks up dramatically around the time Brett announced his retirement earlier this year.
Then, there was a bit of a valley in terms of Brett activity earlier this year before another crescendo during recent days.
In terms of geography, the Google Search for Insights barometer would indicate that most queries for Brett are coming from the U.S.
Rock on, American football fans.
However, there seem to be a few Canadian-based Brett fans, as well as some in Denmark and Ireland as well. Gotta love them NFL fans around the globe.
I suspect that if you could dive down by U.S. state, you'd also have seen a significant rise in Brett-related queries coming from the state of Florida up until oh, sometime last night?
On related search queries "brett favre jersey" is ranked number 4, just above the query "green bay packers."
As to those Favre Packers jerseys, well....I suspect they'll be drawing a pretty penny here shortly on e-Bay.