I Want My Online MTV...But I'm Not About To Pay For It
turbotodd 100000388Y Visits (1756)
this just in from Forrester Research:
There ain't no future in paid video downloads via the Intertubes.
Forrester estimates that paid videos will peak in 2007, generating $279 million in revenue (and up from $98 million last year).
It's all about the online sandwich or predicate ad that gets wrapped up either before the video download, during the video download, at the end of the video download, or in there somewhere.
The Forrester research summary also indicates this could be a boon for TV networks allowing for ad-supported downloads of prime-time TV shows. I think on demand delivery of such content is a boon for this type of approach.
You want to give me "The Sopranos" downloadable to my iPod so I can watch it on demand? I'll watch some ads, no problemo.
Have at it, what's taking you so long?