I Want My...MTVMicroNetworkSoft?
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But first, a moment of revelatory celebration...as Austin's University of Texas Longhorns steal a hat trick from the Trojans, we light up Austin's UT Tower in radiant orange, and Vince Young undeniably proves his Heisman mettle in Pasadena...wait, let me wallow in victory for just a moment more...okay, much better, now back to bidness.
While much of the CES talk seems to be the odds on how soon it will be before Google becomes its own nation-state, miss not the Microsofties who came out swinging with their new partners from MTV (and even accompanied Bill Gates onstage by...Justin Timberlake!) The announcement? Windows Media Player 11 and Microsoft's answer to the iTunes digital music juggernaut, "URGE."
While I'm not one to disparage Microsoft's often effective marketing prowess, the logical question is whether or not the "urge" will be strong enough to drive nanonuts like myself from their iPods (Meaning, that's gonna have to be an awfully strong urge...perhaps the target market are the iPodless everywhere?)
Irony of ironies, I used to burn my CDs using the WMA standard, because it seemed to save on file size and the Media Player made it easy enough. But the more CDs I burned, the more I realized I was being herded into Microsoft's proprietary corral and the stronger the URGE I had to bolt for the greener pastures of MP3's open standards.
Bill Gates v. Steve Jobs, coming soon to a celebrity digital music deathmatch arena near you.