Googling Facebook For A Taxi In NYC
turbotodd 100000388Y Comment (1) Visits (2378)
Hey, I feel for those of you in NYC today and tomorrow, what with the taxi drivers on strike and all.
What's most fascinating to me, though, is the rationale for the strike.
NYC wants its cab drivers to install GPS systems in their taxis, along with video screens and touch screen credit card processors.
The problem? These systems cost between $3000 and $5000, and an estimated of $100+ monthly fee, costs which taxi drivers fear they're going to shoulder most of the burden for.
Also of concern? The ability for taxi owners and dispatchers to follow the every move of their drivers via the GPS system.
"Hey Guido, what the ---- are you doing on the Gee Dubya when you oughta be out ta Newark by now?!!?"
My advice to visitors to NYC this week?
Get yourself a subway map, a bottle of water, and a Metro card, and don't be afraid to ask a New Yorker for directions.
Meanwhile, if you're concerned about being tracked via the Intertubes, normally privacy-friendly Facebook is making a really dumb move, one likely with the unadvertised intention of driving more subscriptions to its already fast-growing social network.
They announced on their blog overnight that they are making "limited public search listings" available to non-Facebook users.
That means soon you will be able to use Google and other search engines to find someone's Facebook profile.
To be fair, Facebook will allow one to control whether or not one's profile can be found via a public search
(Go here and uncheck the two boxes under the "Who Can Find Me in Search and See My Public Search Listing" section if you wish to be removed from public searches. I already have.).
But as Om Malik observes, this move turns Facebook into the "quasi-White Pages of the Web."
In so doing, they are diluting the power of an already very viral and useful social network in hopes of easily gathering compounded membership via the public search engines, and boosting their page views as they cast their eye towards the public markets.
Both of which I guess are hardly private affairs.
All I have to say to Facebook is that that is so 1999.
Or was that 1984?