Google's Social Search, Facebook's Dimming Beacon
turbotodd 100000388Y Comment (1) Visits (2940)
Googleified tells us about the new Digg-style experimentation going on over at Google Experimental.
It involves allowing "some selected users" to "influence the search experience by adding, moving, and removing search results."
On any given SERP, a user will be able to move a search result to the top of the page from the bottom using an up-arrow.
Likewise, they can also send said listing down the page, if they don't find it as useful.
Me, I'll about social crowdsourcing myself, and am finding our own tagging implementations inside our Big Blue Firewall to be a nice antidote to not being able to find needed information otherwise.
I suspect social search could lead us in a similar direction.
But Google clearly has to give some serious consideration to a full-on rollout of using this tool on their core search results.
It would be too terribly enticing a system to try and game, especially now that you have a cottage industry of both black and white hat SEOs, and also with so many smaller businesses critically dependent on their long tail Google search results.
My advice: Keep it an experiment for a long, long time.
Meanwhile, Facebook's new advertising "Beacon" grows dimmer by the day.
I TOLD you in this blog many times before that privacy would be Facebook's gremlin, and that they should hire all the lawyers they could find.
Well, BusinessWeek's Catherine Holahan reported earlier that Facebook execs are "discussing changes" to their privacy-infringing Beacon ad system in the wake of "mounting criticism."
What, you mean all those thousands of bloggers and 40,000 Move On petitioners who are up in arms about having their every move tracked so Mark Zuckerberg can get closer to his $15B valuation mark?
The solution is so simple: Opt out instead of opt in.
I don't mind you tracking my every move so long as you give me the choice not to have you track my every move.
When in the world will Web companies get a privacy clue?
I'm a big Facebook fan and use it regularly. I'm rooting for them and sure hope they make the right decision here.
Give choice back to the people that helped make them who they are today.
If not, I fear they'll soon be making some new friends themselves in the social networking dustbin of history.