Getting More Social With Partners
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Earlier today IBM announced a new social networking community intended to help IBM partners to more easily connect and collaborate with one another from anywhere around the globe.
This new community enables companies to gain real-time access to IBM subject matter experts to support sales leads and client implementations, and allows partners to create personalized profiling tools to develop their own online communities that can make their skills visible to other partners.
To get to this point, IBM held an online idea exchange with 1,100 global partners to brainstorm new ways to grow profitability and to develop skills, and one of the leading ideas from the session called for a Web 2.0 approach to help IBM's partners improve collaboration with each other and to establish new relationships across global markets.
IDC has observed that a typical client implementation usually involves more than one IT vendor to develop and implement an IT solution, and in fact, 40 percent of partners who team with each other and build strategic relationships see greater than a 21 percent increase in sales.
So, the new IBM PartnerWorld Communities site will bring together more than 100,000 partners worldwide on emerging business opportunities, such as cloud computing, analytics, green IT, and even economic stimulus projects.
The Communities site is...surprise surprise...built using IBM Lotus Connections social software, which enables members to collaborate through a secure network that connects individuals around a focused task or goal using blogs, forums, private team spaces, social bookmarking and RSS feeds, and other key social software capabilities.
FYI, this is the same technology we IBMers use inside (as well as outside) the Big Blue firewall to collaborate and share information and collaborate with one another and key constituents.