Crowdsourcing the Super Bowl
turbotodd 100000388Y Visits (2627)
The best thing about this year's Super Bowl was...well, the Super Bowl.
And the Bruce Springsteen halftime show was a fantastic way to hold the two halves of the game together.
Which is more than I can say for most of the Super Bowl ads.
It certainly didn't escape my attention this morning to discover that the highest rated commercial from USA Today's Ad Meter was the user-generated Doritos spot.
Dave Herbert, and brother Joe, from Batesville, Indiana, produced a spot entitled "Free Doritos," in which a guy shatters a vending machine with his crystal ball after predicting free Doritos for everyone in his office.
If my own Super Bowl encampment was any indication, me and mi three amigos agreed -- we thought the Doritos spot was laugh out loud funny, in a Super Bowl conspicuously void of good, comedy-laden advertising.
And we waited much of the rest of the evening for something to surpass it. And waited...and waited.
The two brothers Herbert won $1 million U.S. for reaching the coveted number one rating.
I just wonder what Madison Avenue's water cooler conversation is like today.
Two unemployed dudes in Batesville, Indiana, just outsmarted some of the world's alleged best advertising agencies.
Oops, look, there's a flag on the play.
"Fifteen yards for unemployed Everymen upstaging the most creative minds in marketing. First down!!"
What it says to me is, you can now rack up a come from behind, Santonio Holmes-ish flying touchdown catch for the user-generated crowdsourcing crowd, and all with a simple concept.
No superduper animated Mr. and Mrs. Potatoheads.
No 3D glasses (which nobody seems to have known they were supposed to have got in the first place).
No world class commercial budgets and shoots in exotic locations with trailers and craft service and all the other amenities.
Just two guys from Indiana who bought five panes of glass for a maximum of five takes.
No timeouts, no chance for overtime.
Me, I was just grateful for another excellent season-ending football game.
That's now two years in a row that the Super Bowl was actually entertaining.
Which is a lot more than I can say for most of the commercials.
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