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I suppose I am just picking at your nit... but I think that maybe you have the concept of "jump the shark" turned inside out. There is probably a wiki entry somewhere that can explain it much better that I can... but in general, jumping the shark is not a good thing.<div>&nbsp;</div> When something "jumps the shark", it has become lame... passe... desparate for anything to generate new interest. The term comes from a "Happy Days" episode that occurred late in the series run when it was long past its best days. In the episode, "Fonzie" literally jumps a shark tank while on water skis... just had to tune in at 8:00 PM to see if there was blood in the water.<div>&nbsp;</div> So, if Facebook has taken off like a rocket all of a sudden, that would seem to be the opposite of jumping the shark. Instead it sounds like THE place to be.

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People want to feel important, we're all ego driven. <div>&nbsp;</div> It's not surprising to see that the generation which started out collecting friends on MySpace, graduated to Facebook, and is now at work in their post-college careers is dragging these social media sites into the workplace.<div>&nbsp;</div> In the 90's people bragged about how many names they had on their IM clients (d00d, I hit over 100 on my VPBuddy list! lolz).<div>&nbsp;</div> But we want to know what's going on with others we ostensibly have some connection to, and many people have no problem broadcasting what's going on in their lives to everyone else, whether via their "I walked my dog today" blog, or their MySpace page, or now Facebook.<div>&nbsp;</div> These tools all give people ways of communicating and keeping some semblance of humanity in what are typically boring jobs. Most people are social, and these tools are like crack to people who thrive on socializing with others (to the detriment of their productivity).