Consolidation continues in the online video and movie downloading space with Blockbuster's announced me-too acquisition of Movielink LLC.
First, Netflix forced Blockbuster's hand to provide mail-order movie rentals, the synergy with which Blockbuster's brick-and-mortar outlets gives it a competitive upper hand ("Okay, I'll drive down to the Blockbuster if I really have to.")
Then, Netflix began to allow online viewing of around 1,000 of its movies and TV series in January of this year.
So Blockbuster swings back, this time intending to let its customers use the Movielink site to download movies.
Interestingly, this comes on the heels of a reported loss for Blockbuster last quarter, but NewTeeVee's take is that it takes money to make money: "With Blockbuster's ability to leverage its store network, online assets, and marketing expertise, Blockbuster should be able to grow the market for digitally-delivered entertainment content, and we believe that's good news for consumers and content providers alike."
Assuming Blockbuster/Movielink grows a much longer tail, I could be very hip to that program.
Assuming also, of course, I don't want to watch movies on my Mac (Movielink is all Microsoft DRM, all the time).