Ask Your Algorithm
turbotodd 100000388Y Visits (2010)
Wall Street Journal Interactive.
It's intent? To raise awareness about what the company considers its secret sauce: Its algorithm.
That would be the formula a search engine uses to go off and find stuff.
A mathematical formula.
As SearchEngineLand reports, the campaign will focus around the word "algorithm."
As in, "Do you have a lame Algorithm?" or "The Algorithm killed Jeeves" or "The Algorithm is from Jersey" (where Teoma, Ask's algorithm, was developed).
Methinks the Algorithm could be about to get whacked by the Soprano's Christopher Moltisanti.
It's already been whacked by Google.
Valleywag has some pics of the new billboard ads from Highway 101 out in Silicon Valley.
In the spirit of full disclosure, I'm a shareholder in IAC. For now.