The service, called "AIM Phoneline Unlimited," will cost U.S. $14.95/month and would become the first voice-over-Internet service to provide a free phone number for incoming calls. If you've got AIM already, it's a no-brainer (hey, free is free), although it will be interesting to see what happens when all those VOIP software clients ring at once. "Mr. Watson, can you come here...err, hold, please?"
MESH: The Great White North's Web 2.0 Gathering
Though I was chained to a desk here in Armonk the last several days, attending planning meetings (if it's May at IBM, it's planning time!), I'll be off to the buzzhot MESH Web 2.0 Conference in Toronto next weekend. It's been many Internet dog years since I visited the Great White North, but based on the all the pixel love being spread around the Internet about this confab, I'm looking forward to my brief, if uncelebrated, return.
I'm especially looking forward to MESH's "15 Minutes of Fame," where three Web Two Point Oh entrepreneurs per day will have a full 5 minutes to make their pitch to the anxious crowd. It oughta go something like this: Think 5 minutes in front of John Doerr and Tim Draper, with the international press and 1,000 hungry bloggers hanging on your every syllable, ready to fire out your celebrations and crashes to the world via Typepad in a virtual nanosecond.
But hey, no pressure or anything!
I've also been intrigued the last few days by Canadian journalist Stuart McDonald's comments about "Marketing 2.0," where "yelling at people via the television" is so passe, and where "marketing in the 21st Century is feeling more like a never-ending political campaign" as "set-it-and-forget-it marketing plans die as quickly as mass-reachable audiences" do.
Hey, I drank that Kool-Aid a few years ago, but it's nice to hear this new marketing mantra echoing from the north.
I look forward to sharing some serious shop talk "aboot" the Internet over a Molsen, making some new friends, and having some Canadian hockey fan explain to me why exactly it is that a hockey goalkeeper can't be sent to the penalty box!