There is no question we are in the middle of a mobile movement that is changing forever the way we consume and produce information. Globally, there are more mobile devices than there are computers. No wonder the #1 motivators for embracing mobile is that it is an "effective channel for reaching many users". Mobile benefits more than just the end user. Respondents also cite that their organizations are embracing mobile to "increase workforce efficiency/productivity", the second motivator for embracing mobile.