How is IBM THINK 2019 different to Think 2018?
smo_ 100000NR1V Visits (3509)
In 2018 Chri
What's new compared to last Year? Is there really something new?
First, San Francisco is a very different location than Las Vegas, which had quite some influence on the conference. I liked the fact that there was more room and less bottlenecks to get from one to the other session. Many new products and solutions have been announced and to me this was done in a very comprehensive way by putting things into context of challenges that all industries are facing.
Can you please share the highlight of your client interaction during Think 2019?
All clients I met clearly see IBM as the supplier that can deliver the broadest spectrum in the IT industry.
Of cause high quality and minimal downtime is a basic requirement for everybody. But they were also clear that one need to take serious precaution to protect not only from individual device failure, but also other threats like fire, flooding, sabotage or hacking. Here I see an opportunity to better partner with our clients to prepare for this kind of challenges.
Then it was good to hear that, while nobody liked hitting those severe problems …..
” our technical support team was acknowledged as the best to work with in such critical situations.”
Is the IBM strategy aligned to client expectations today? And what are we doing to exceed client expectations?
This was one of the themes I noticed multiple times at Think2019: How to help clients to start with AI and Hybrid Cloud?
It was emphasized this is a journey that will sooner or later affect everybody - in all industries! A great chance, but also threat if one misses the boat while competition moves ahead.
A strong message in this regard were the clients in the keynote together with Ginni, who shared experience from their journey. All started small, saw the effects as well as setbacks, but as AI or Hybrid Cloud was fully embraced the results were quite amazing.
How does the interaction with clients change since the last years?
Herein lays also a great opportunity for IBM Systems in my mind. While clients might start small with AI for example, they will want to scale once the benefits are convincing. With the IBM Systems infrastructure this can be done effectively, and scaling is easy too, while ease of managing and security can be ensured at the same time
What is the future of storage (“Data Is the New Oil of the Digital Economy” - what about Storage)?
Storage and Systems in general are optimized for AI as well as our multi Cloud solutions and therefore at the core of IBMs strategic response to client requirements. However, this is an option and not a requirement for clients to engage IBM with AI or Hybrid Cloud solutions
All the IBM Systems portfolio is optimized to be the best place to scale AI and Hybrid Cloud infrastructure.
interview by Serge Monney, European Storage Competence Center, Member of IBM Technical Expert Council / Academy of Technology #AOT