Types of Social Media Tools
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So the first blog was about crowd funding and how you can utilize this new social tool for your business. The second blog was about how you can expand your social network and get them engaged in your business. This blog will be about the different types of social media that are out there, so you can get a better understanding of what’s out there and how you can anticipate what’s coming next. It’s important for you to understand what they are in depth, and it will become much more easier to use when you implement them in your business activities.
The first type of social media is the social network. This is most likely what you think of when you hear the words social media. They are typically sites that allow you to connect with other people via Internet. It also allows you to meet and connect with other people with similar interests as you. Normally, there is a profile and many ways to connect with people and create groups. Tons of businesses have started to use these tools to spread their information to their audience. The most popular social networking sites are Facebook, LinkedIn and MySpace (used to be popular, but is reinventing itself).
The second type of social media is the social news. These are sites that allow you to post outside articles and news links to a website that the community votes as relevant or interesting. It’s very democratic, and is entirely in the hands of the community. This is a very powerful tool because it’s the market deciding what’s worthy and what is not. You will want to familiarize yourself with these types of sites to integrate a similar system with your business. You will definitely get the feedback you need from your audience. The most popular social news sites are Digg and Reddit.
The third types of social media are the bookmarking sites. They essentially organize and manage your web links. It makes it much easier to search for them and what makes it social is that you are able to share your information with whomever you want! The most popular web sites are Delicious and StumbleUpon.
The fourth type of social media is Media Sharing. These are the sites like YouTube and Flickr. You are able to upload and share pictures and videos with people all around world. They also have features like profiles and commenting so you are able to interact with other users.
The fifth types are micro blogging sites like twitter. They are basically short updates that people who “follow” you receive. It’s a quick way to spread any information or content you want to your audience.
These are the social media tools can be very valuable to your business as they become more prevalent in people’s daily lives. They can be a way of validating yourself and your business with the online world. Jessica Bosari, a contributing blogger form Forbes, explains in great detail the emergence and importance of social media. Here are a few stats from her blog, that’ll definitely excite you about the future of social media in our lives:
“Here are some quick facts about the role social media is currently playing in the business world, courtesy of the 2012 Social Media Marketing Industry Report”:
So after understanding each type of social media tool, you will now be able to recognize which tools will be relevant to your business. Each one has a unique feature that you can utilize to expand your audience and get them engaged in your business. These are very powerful and are revolutionary in today’s world. Now you are equipped with the information to succeed, GOOD LUCK!