According to recent research by Toolbox.com, IT professionals consume more social media content at a higher rate than either editorial or vendor content (question to Toolbox: is there a blurry line between these classifications?). Toolbox states : ' Respondents consumed social media
at a rate of 5.86 hours per week, versus 3.81 for editorial content
and 3.41 for vendor content. '
Key takeaway from this data would be if you are not currently using blogs and other social media to interact with this audience, it might... [More]