Google's use of its corporate blogs for handling announcements
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Google recently acquired MetaWeb.
Interest was piqued in the tech industry press.
For instance Giga Om's Liz Gannes tried to explain why the big G picked up this relatively unknown semantic web service.
The Register also picked up the news, gleaning information from a YouTube video on MetaWeb's site, amongst other sources.
Where do they source their news? Both cite Google's official blog: