Blogging: the Google way (webcast with Karen Wickre)
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The SES team in conjunction with Hubspot recently hosted an excellent presentation by Karen Wikre, Google's Senior Manager of Corporate Communications. Karen has been at Google for over 7 years and in that time has played a prominent part in bringing blogs into the center of Google's communication strategy. In the presentation she goes into details of Google’s philosophy of using blogs for corporate communication, focusing on blogging announcements, but also covering other topics such as blog post frequency and the factors in the decision of whether or not to start a blog for a given product.