There are few things more important to social business than the use of social analytics.
Whether you are trying to uncover who are your top advocates on external networks like Twitter and the blogosphere, or looking to more efficiently share content across different departments within an enterprise, analytics can well be the killer app.
I recently caught up with Marie Wallace, an IBM Social Analytics Strategist. You can listen to the recording here:
Marie wallace talks social analytics
Key learning points:... [More]