There are few things more important to social business than the use of social analytics.
Whether you are trying to uncover who are your top advocates on external networks like Twitter and the blogosphere, or looking to more efficiently share content across different departments within an enterprise, analytics can well be the killer app.
I recently caught up with Marie Wallace, an IBM Social Analytics Strategist. You can listen to the recording here:
Key learning points:
- Social analytics can be broken into two broad categories: the use of analytics on external social networks (often called social media analytics) and the use within an enterprise
- Measuring return on value still represents a major challenge
- Social analytics can help enable and build value within the workforce (see this Forbes article)
- Almost any business process can be improved through social analytics
- Recommendation engines, such as those found on Amazon and Netflix can be considered social analytics applications
- Enterprises need to pay attention to developments in analytics happening across the social web (Marie states her opinion in this post)
All things analytics
Marie shares her thoughts and findings on this blog
The Rise of Digital Influence
Altimeter analyst Brian Solis on how to reach desirable outcomes through social media influence
The application of social analytics in HR management
Using social analytics to explain behavior patterns, like why a target segment aren’t applying for jobs