Fabian Divito on becoming a Social Business
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As a sales leader for IBM's Collaboration Solutions organization, Fabian Divito spends a lot of time walking clients through the steps involved in becoming a social business. In this short interview, he explains what are the opportunities and challenges that organizations face, and what skills are currently needed in the workplace.
He talks about how important it is to have individuals in the organization that can apply the concepts of social networking they have picked up in their personal lives to be the 'tippers': the ones that can drive adoption within the organization. For those designing social systems, Fabian highlights the importance of thinking of the worker and thinking of the goals that the business process is trying to achieve.